The Australian online wine-buying consumer: Motivational and behavioural perspectives

Bruwer, Johan; Wood, Graham

doi:10.1080/09571260600556666

Cited by 72 publications

(56 citation statements)

References 29 publications

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“…Other studies suggested how the relationship between wine consumers and new technology is also strongly affected by socio-demographic characteristics [57]. For instance, Bruwer and Wood [12] indicated that well-educated and high-income males in the 35-to 44-year-old age group are more likely to be online buyers than other segments.…”

Section: Control Variablesmentioning

confidence: 99%

“…Wine is an information-sensitive product [12], and consumers are starting to look for information regarding its product quality, especially about its environmental sustainability [6]. Users in the wine industry use internet and, in particular, Web 2.0 technologies (social media) to communicate and share information [33,61].…”

Section: The Moderating Variable: Social Media Utilizationmentioning

confidence: 99%

“…Today, the digital presence of companies on social media and the Web 2.0, apart being an additional sales channel [12], has the goal to promote their brand and communicate directly with new consumer segments. In particular in the food business, consumers use these technologies to share their pro-environmental attitude and encourage people to act [13].…”

Section: Introductionmentioning

confidence: 99%

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Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

et al. 2017

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Abstract:In the coming years, social media technology will have a crucial role in environmental involvement and in encouraging sustainable behaviors in the wine industry. Sustainable development is becoming a crucial topic for many consumers. Also, in the wine industry much research has been carried out to decrease the environmental impact, with a particular focus on renewable energy use, greenhouse gas emissions, pesticides reduction, water and waste management, biodiversity, soil and landscape preservation. In recent years, social media technologies have gained increased attention for their potential to amplify environmental concerns and encourage sustainable behaviors among people. This study aims to study the role of social media in the consumer purchasing behavior for wine between the millennial and non-millennial generations. A total sample of 2597 Italian wine consumer responses were collected and a structured questionnaire was used to test our hypothesis. The main results show that the greater the import the consumer places on the product/process dimension of environmental sustainability, the higher the self-selection in market segments. This is true for both millennials and non-millennials. The results show the power of social media to increase sustainability awareness and consecutively influence the consumer's buying behavior for wine (higher price segment). From a marketing perspective, companies should improve their capacity to share and communicate their environmental activities through social media.

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Section: Control Variablesmentioning

confidence: 99%

Section: The Moderating Variable: Social Media Utilizationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

et al. 2017

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“…Also in relation to the influence of price, Lynch and Ariely's (2000, p. 100) experiment found that 'making it easy for consumers to compare across stores need not intensify price competition'. Experience with and high usage of the Internet have also been found to be positively related to online wine purchasing (Bruwer & Wood, 2005;Quinton & Harridge-March, 2008).…”

Section: Wine Consumption Purchasing and Marketingmentioning

confidence: 99%

“…On the negative side, concerns about financial security (Bruwer & Wood, 2005;Quinton & Harridge-March, 2008;Thach, 2009), slow navigability of the website, insufficient product information (Bruwer & Wood, 2005) and lack of order fulfilment (Bruwer & Wood, 2005;Quinton & Harridge-March, 2008) have all been found to deter online wine purchasing. Time and effort costs can also negatively affect online wine purchasing as reflected in this interview transcript from Pelet and Lecat (2014, p. 11).…”

Section: Wine Consumption Purchasing and Marketingmentioning

confidence: 99%

Don’t believe the hype: a grounded exploratory six country wine purchasing study

Pelet¹,

Lecat

Khan

et al. 2017

Journal of Wine Research

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The purpose of this exploratory study was to understand the extent that consumers report purchasing wine on mobile devices and to empirically examine potential drivers of m-wine purchasing across six countries to guide theoretical research enquiry moving forward. Purposive sampling was employed. An online survey involving 2853 respondents from France, Germany, Greece, Canada, US and South Africa forms the basis for the current study. The results of the study indicate that though mobile phone usage, wine consumption and purchasing rates are high, mobile-wine purchasing prevalence is low within all six countries. While technology hype has us believe an online presence is essential for business revenue growth and performance; the current study indicates wineries should carefully consider consumer readiness towards mobile-wine purchasing. Limitations and recommendations for future research are identified. ARTICLE HISTORY

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Wine on the Web – Online-Weinhandel

Bressolles¹,

Durrieu²,

Lang³

2011

Weinmarketing

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The Australian online wine-buying consumer: Motivational and behavioural perspectives

Cited by 72 publications

References 29 publications

Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

Don’t believe the hype: a grounded exploratory six country wine purchasing study

Wine on the Web – Online-Weinhandel

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