The Behavioral Pattern of Chinese Public Cultural Participation in Museums

Abstract

Studying the cultural participation model of the public and its influencing factors is important for the sustainable development of regional culture. Therefore, in this study, we determined which factors influence the cultural participation of the Chinese public. Firstly, we extracted the key features of the motivation and timing for a museum visit with multiple correspondence analysis (MCA), and explored the relationship of the features of different motivations with the frequency and duration of the public's visits to the museum. Secondly, we determined the monotonicity of the influence of ordinal variables on cultural participation behavior and identified the mechanism through which the independent variable influences public cultural participation with categorical regression (CATREG). Finally, we analyzed the research data from the museum audience survey in the Hubei Provincial Museum and a national public culture participation survey. We found that education, occupation, academic discipline, income, distance, age, and sex affect the public's museum participation. This indicates that to guarantee the public's cultural rights and promote sustainable development, education, planning, and other aspects must be coordinated in cultural management to increase public cultural participation, rather than removing the economic threshold for public cultural participation through public finances alone.Sustainability 2020, 12, 2890 2 of 22 have a negative impact [5]. Ateca-Amestoy and Prieto-Rodriguez also found that sex influences the behavioral pattern of the public visiting museums, as do occupation and distance [6]. Kraaykamp et al. proved that people who live in urban centers visit museums more often than those who live in other areas, and people who spend more time in museums are less likely to visit again [7]. Brida et al. studied the factors and mechanisms influencing public museum visits from the perspective of visiting motivation, and found that cultural capital, occupation, sex, marriage, economic income, spatial relationship, and other factors all have an impact on the participants' frequency of visiting museums [8]. Van Hek and Kraaykamp studied how cultural preferences are transferred across generations [9], and Willekens et al. focused on the influence of the father and mother's educational level on teenagers' cultural participation motivation [10]. All of these studies are centered around cultural participation and study how the public's cultural participation behavior is affected.Although existing research has provided a wealth of perspectives on public cultural participation behaviors, we found that the existing research on cultural participation mainly focuses on whether the public participates in cultural activities and services, and few scholars have examined the frequency of public cultural participation [7,11]. However, cultural participation is a behavioral activity characterized by multidimensional information [12], including whether the public participates and the frequency of participation as wel...

An exploration of ethnic minorities' needs for multilingual information access of public digital cultural services

“…Among them, 15 were male and 16 were female. The age of 19-25 with the highest proportion is also in line with Wang et al (2020b), present in the survey results of Chinses cultural participation in museums. It shows a single peak distribution of 19-25-year-old participants.…”

A Conceptual Model Proposal: Universities as Culture Change Agents for Sustainable Development

“…Culture plays an important role in promoting sustainable development [29]. Universities can become the cultural change agents for sustainable development by applying two paths.…”