The Behaviour of Consumer Society in Consuming Food at Restaurants and Cafes

Reading Urban Ingredients: What characterizes eating out space in urban spatial context

“…Some of them also explored food and tourism (Stringfellow et al, 2013); food and psychological factors (Muhammad, Ibrahim, Ahmad, Hanan, 2016). There are also studies about eating activities and memorabilia (Wardono, Hibino, Koyama, 2017); eating as cultural expression (Stringfellow et al, 2013); eating and consumer behavior or emotion (Ariffin, Bibon, and Abdullah, 2017;Astuti & Hanan, 2016). Some researchers explored the relationship of traditional food and group identity and authenticity (Muhammad, Zahari Shariff, and Abdullah, 2016); self-identification of the customer (Rahadi, 2017); the influence of urban food system in urban space (Lim, 2014).…”

“…The trend of eating out activities are triggered by long working hours, which causes lack of time or energy to prepare dinner, and the emerging trends such as higher income and population specifically in the urban area (Basri et al, 2016). Eating space is a part of consuming space, which does not only cover the activities inside but also becomes consumption product (Astuti and Hanan, 2016). It creates emotional ties of the customers with their hometown, functions as poetic cultural symbols and influences sensory experience (Brown, 2003), which deals with tangible and intangible products (Ariffin, Bibon and Abdullah, 2017).…”

“…It creates emotional ties of the customers with their hometown, functions as poetic cultural symbols and influences sensory experience (Brown, 2003), which deals with tangible and intangible products (Ariffin, Bibon and Abdullah, 2017). Astuti and Hanan (2016) see the dining experience is the idea of food as a source of entertainment. Eating out spaces develop in many new concept, theme, service, and menu so that some new types of eating out space are modified to satisfy the customers (Yusof et al, 2016).…”

“…In another case, the eating out activities in the form of the restaurant tends to make customer finding new eating experience and satisfaction (Wardono, Hibino, Koyama, 2017). The physical and social conditions of the consumer society strongly influence the choice of eating places (Urry in Astuti and Hanan, 2016). The eating out space tries to adjust the design to fulfill the need and character of the customers to create the suitable atmospheric elements, including style, lighting, and layout (Ariffin, Bibon, and Abdullah, 2017).…”

“…Eating activities have a symbolic meaning which relates to its surrounding environment, while food can be performative medium (Horwitz and Singley, 2004). Furthermore, the changes in eating activity have encouraged the development of consuming food as a cultural industry (Astuti and Hanan, 2016). Eating is also a combination and intersection of food and culture (Muhammad, Zahari, Shariff, Abdullah, 2016).…”