The business of memes: memetic possibilities for marketing and management

Abstract

Introduces the business community to the new science of memes. The roots of the meme concept from Richard Dawkins’ original work in the area of biology to the social (business) world are outlined, and the value of its study (memetics) proposed. One claim from memetics is that it can help provide an understanding of the human mind. This claim is explored within the context of advertising and management theory. The conclusion from this project to operationalise the meme concept for a business audience is, however, mixed. Whilst memetics has an intuitive appeal to it, much more is still needed before mankind’s mind may be understood, “filled” and manipulated at the discretion of advertisers and management thinkers using a memetic understanding.

Psychology and Modern Warfare

“…As the idea spreads and becomes more common within a region, it shapes the culture of that region. There are five core concepts to a successful meme (Williams, 2000):…”

Rebranding American men’s heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture

“…In business and marketing application, meme theory has been used to explain the success of certain management strategies, advertising campaigns and brand identities (Pech 2003;Marsden 2002;Williams 2000;Wu and Ardley 2007). In business and marketing application, meme theory has been used to explain the success of certain management strategies, advertising campaigns and brand identities (Pech 2003;Marsden 2002;Williams 2000;Wu and Ardley 2007).…”

Simulation With Embedded Ai for Transdisciplinary Problem Solving

“…In this field, memetics can be applied and the simulation can be based on Knowledge Attributed Petri Nets used in the CASSANDRA system. 2,[22][23][24][25] It may be of interest as well to investigate economic world crisis that may have originated by phenomena as described by chaos theory.…”