The Change of Beauty Standard, A Korean Wave Phenomenon Findings from Bandung City

Besman, Abie; Septrina, Rani; Rahman, Putri Halleyana Adrikni

doi:10.2991/icomacs-18.2018.28

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Concepts of beauty, makeup, and gender-neutral fashion are gaining popularity and greater acceptability in society with the exponential growth of social media platforms. Abie Besman et al (2018) in "The Change of Beauty Standard: A Korean Wave Phenomenon: Findings from Bandung City" identify changing beauty standards following the invasion of the Korean Wave in Bandung, Indonesia. A set of questionnaires was developed to collect respondent beauty values from 311 participants using an analytical descriptive approach.…”

Section: Related Literaturementioning

confidence: 99%

K-Pop Fandom and Beauty Trends: Investigating the Engagement of Young Urban Indian Women with BTS

Bhaisaheb,

Shendurnikar

2024

Bodhi: Interdisciplinary J

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The Korean wave (Hallyu) has emerged as a global phenomenon spreading to many countries including India since the nineties. In the initial phase, Korean dramas attracted international attention, after which Korean pop music took the world by storm. With the rising popularity of K-pop in India (Jiju, 2023), it is essential to understand the influence it carries on Indian fans. This paper delves into understanding how K-Pop has influenced ideas about beauty among young adults in Vadodara, a cosmopolitan town located in the western Indian state of Gujarat. Three focus group discussions were carried out with fifteen youngsters who identified as K-pop fans, particularly of BTS (Bangtan Boys), a South Korean boy band formed in 2013. The research design adopted for this study was qualitative and exploratory. Theoretical underpinnings informed by The Social Construction of Reality (Berger & Luckman,1966) and The Juggernaut of Modernity (Giddens, 1990) were used to examine the influence of K-Pop consumption on ideas about beauty in the context of fandom culture. The findings reveal no significant influence on beauty-related values and ideals. However, K-pop does have a positive bearing on other aspects of the lives of its fans such as challenging stereotypes, promoting self-love, addressing social problems, and positive impact on individual personality. In addition, a shift in fashion ideals is observed indicating a growing trend of Korean-inspired fashion trends.

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Section: Related Literaturementioning

confidence: 99%

K-Pop Fandom and Beauty Trends: Investigating the Engagement of Young Urban Indian Women with BTS

Bhaisaheb,

Shendurnikar

2024

Bodhi: Interdisciplinary J

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“…"As a social construct, the ideal of beauty and attractiveness is not immune from the pervasive trend of globalization." (Besman, 2018). However, the unique standard of beauty lies within the traditional or local beauty of a culture.…”

Section: Introductionmentioning

confidence: 99%

The Construction and Adoption of Beauty Standard by Youth Female as the Consumer of K-Beauty Products in Indonesia

Nagara¹,

Nurhajati²

2022

JURKOM

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Every culture has its own definition of beauty. Culture is concerned with the process of how knowledge shapes individuals in constructing and interpreting their world. The two lines of thought in this thesis are the concept of culture and the amount of consumption of beauty products in Indonesia which focuses on the shift of local beauty products to Korean beauty products by Indonesian women of generation Z. The theory of social reality construction is used to analyze Generation Z female consumers regarding K-beauty products which depict their beauty standards. This research uses constructivism paradigm and social reality construction theory as a way to analyze this topic. This is because this study analyzes the construction of the concept of beauty standards for young Indonesian women who are consumers of Korean beauty products, and analyzes how they adopt and perceive the concept of beauty standards. One-on-one interviews were conducted with selected informants. There are three main informants and 2 supporting informants. The results show that social media, TV, movies, advertisements, communities, and key opinion leaders have contributed to setting beauty standards. The Korean wave has played a significant role in shifting the existing beauty standards. The influx of new beauty products and the portrayal of the ideal skin type gave rise to a new agreement on beauty standards by certain communities.

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The Change of Beauty Standard, A Korean Wave Phenomenon Findings from Bandung City

Cited by 2 publications

References 2 publications

K-Pop Fandom and Beauty Trends: Investigating the Engagement of Young Urban Indian Women with BTS

K-Pop Fandom and Beauty Trends: Investigating the Engagement of Young Urban Indian Women with BTS

The Construction and Adoption of Beauty Standard by Youth Female as the Consumer of K-Beauty Products in Indonesia

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