The Chinese Gaze: Imaging Europe in Travel Magazines

Aramberri, Julio; Liang, Chunmei

doi:10.1080/19388160.2012.704248

Cited by 15 publications

(5 citation statements)

References 11 publications

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“…Generally, destination images projected in travel magazines were related to leisure and recreation and culture, history, and art. Aramberri and Liang (2012) analyzed 13 European countries as reported in Chinese travel magazines and found that different travel magazines reported destinations, image icons, people, and human activities differently. With a focus on the three most frequently reported European countries, that is, France, Italy, and Germany, the study found that the popular image categories included daily life and contemporary architecture.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Generally, destination images projected in travel magazines were related to Leisure and recreation, and Culture, history and art. Aramberri and Liang (2012) including online travel magazines. They found that Macau has been highly correlated with cultural attractions and events, and Hong Kong has been depicted as a "modern global metropolis" and shopping paradise.…”

Section: Destination Image In Travel Magazinesmentioning

confidence: 99%

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Destination image in travel magazines

Hsu

Song

2013

Journal of Vacation Marketing

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Based on analyses of texts and pictures in the top six outbound travel magazines in Mainland China, this article presents an evaluation of the destination images of Hong Kong and Macau as portrayed in 88 travel articles over a three-year period. The results showed that the projected destination images of Hong Kong and Macau were dominated by attributes related to Culture, history and art and Leisure and recreation. Hong Kong was often described by image attributes such as places and attractions, shopping, cuisine and food, hotels, and the creative industries. For Macau, history and heritage, places and attractions, gambling, cuisine and food, and hotels were the most often reported. During the study period, Hong Kong and Macau witnessed several significant changes in the image attributes featured in both texts and pictures. These changes were partly influenced 2 by news and events over the period. Implications for destination marketing organizations and directions for future research were suggested.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Destination Image In Travel Magazinesmentioning

confidence: 99%

Destination image in travel magazines

Hsu

Song

2013

Journal of Vacation Marketing

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“…Less experienced groups (which had travel experiences within Asia or only inside China, but were interested in traveling outside of Asia in the nearest future) associated the destination with more tangible objects. Another study (Aramberri & Liang, 2012) analyzed pictures from three leading Chinese travel magazines covering thirteen European destinations in order to find out the depicted destinations' images. France, Italy and Germany are the three most represented countries from the selected magazines, where "pleasant daily life" is seen as the most illustrated subject.…”

Section: Chinese Outbound Tourism and Social Mediamentioning

confidence: 99%

Online representation of Switzerland as a tourism destination: An exploratory research on a Chinese microblogging platform

Marchiori

Kalbaska

et al. 2014

Studies in Communication Sciences

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“…A small number of studies investigates such projections found on official DMO websites (Govers and Go, 2005). Only a few publications analyse communication efforts found in print media: for example, travel magazines for Hongkong and Macau (Hsu and Song, 2013), for 13 European countries (Aramberri and Liang, 2012) or for India (Bandyopadhyay and Morais, 2005). Cheng and Wu (2004) suggest that it is important to benchmark image positions with other destinations -especially the neighbouring prefectures -to ensure their uniqueness.…”

Section: Literature Reviewmentioning

confidence: 99%

From intended to projected destination image elements: the case of prefectures in China

Zins

Lin

2016

International Journal of Culture, Tourism and Hospitality Research

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Purpose – Reviews of scientific publications in the area of tourism continuously find commonalities and repeatedly applied criteria in conceptualizing destination image. Much emphasis has been placed on investigating the image components (dimensions) and potential impacts as perceived by the consumer. Publications on the image formation and change, however, do not disclose many details on the process and impacts of change agents. Hence, this study aims to look into the initial stages of destination image planning and how these plans are implemented through projecting onto the official destination websites. Design/methodology/approach – The text-based content analysis builds on a random sample of one-third of the tourism development plans and the respective official tourism websites of sub-provincial prefectures in China. Terms (originally phrased in Chinese language only) were extracted that could be classified as image components considering the context where they appeared. Findings – Results exhibit a sparse application of varied and imaginative image elements in both the tourism development plans and the official websites. Deviations between intended and projected destinations are substantial. An overwhelming majority of prefectural destination management organizations (DMOs) appears to be distant from a professional implementation of an image positioning strategy. Research limitations/implications – Due to resource limitations, only a random sample of one-third of the 365 sub-provincial prefectures in China could have been screened. To draw a complete, though structurally most probably not very different, picture on the scope and variety of image elements, a complete investigation would be necessary. The projection of image items on the official websites represents a restricted view on possible image formation agents. For a more comprehensive understanding, other information channels (e.g. printed advertising material, travel catalogues and guide books) would complement the perspective on induced image agents. Practical implications – From a managerial perspective, it appears to be an easy job to position a destination along one or two main appeal characteristics, particularly when the majority of these are factual aspects of geography, landscape, history or culture. Whether such a positioning strategy materializes in view of an increasing competition among destinations is questionable. The condensed image profiles identified in this study can act as blueprints for developing more pronounced positioning profiles. The variation across groups of destination image profiles and the composition of prefectures for each group reflects the potential competitive pressure that prefectures may excel unless the DMO representatives decide to go for an adapted target position. Originality/value – This study is a rare attempt to analyse the intended/planned and projected image elements of a multitude of tourism destinations simultaneously. Such a comparison is usually done on a case-by-case basis only. Thus, the insights of this study go beyond the limits of an individual destination enabling structural comparisons across neighbouring and nation-wide regions.

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The Chinese Gaze: Imaging Europe in Travel Magazines

Cited by 15 publications

References 11 publications

Destination image in travel magazines

Destination image in travel magazines

Online representation of Switzerland as a tourism destination: An exploratory research on a Chinese microblogging platform

From intended to projected destination image elements: the case of prefectures in China

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