The Chinese media narrative of Thailand as a tourist destination after the legalisation of cannabis

Deng, Shuang; Slutskiy, Pavel; Boonchutima, Smith

doi:10.1016/j.heliyon.2023.e15478

Cited by 5 publications

(1 citation statement)

References 35 publications

(56 reference statements)

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“…In essence, it becomes evident that mainland China represents a substantial contributor and primary source market for Thailand’s overarching tourism economic growth and the expansion of its tourism sector, particularly in the post-pandemic era. Despite the considerable significance of the Chinese outbound market and some recent and outstanding researches [ 21 ], the genuine perspectives of Chinese tourists venturing beyond China’s borders have yet to receive adequate attention within the academic sphere and remain enigmatic. Nontheless, the interpretation of such data is beset with challenges, primarily due to the nature of tourist destination image.…”

Section: Introductionmentioning

confidence: 99%

Netographic narratives of user-generated travelogues on tourist destination image of Thailand

Zhu,

Shan

2024

PLoS ONE

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The image of a tourist destination is considered a vital aspect of international travel experiences, yet research in this area remains limited. Adopting a combination of netography and qualitative research methodology, this study aims to contribute to the scientific knowledge of destination image development in Thailand by analysing online travelogues to evaluate how Chinese tourists interpret the idea of destination image. To achieve this goal, 146,641 words of Chinese internet comments containing the keyword "Thailand" from four major media sources and Chinese bloggers were gathered and analysed using netography methodology. The findings showed that there was a rise in public interest, in public forums, in the destination image of Thailand among Chinese outbound tourists. The study’s results may provide important fundamental theoretical insights and inspire further investigation into the issue of destination image construction.

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Section: Introductionmentioning

confidence: 99%

Netographic narratives of user-generated travelogues on tourist destination image of Thailand

Zhu,

Shan

2024

PLoS ONE

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Research Note: Medical Cannabis Tourism

Tham

2024

Journal of Tourism Research

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Medical cannabis is an emerging topic of interest as stakeholders come to terms with how the demand and supply of such controlled substances are regulated across nations. Then, by extension, the provision of medical cannabis has given rise to tourism encounters where people, places, and spaces intersect. However, medical cannabis tourism has received very little attention in scholarly literature. This research note seeks to provide an overview of developments related to medical cannabis, fundamental questions that tourism scholars and practitioners need to be cognisant of, and charts avenues for future research.

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Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area

Phucharoen,

Sangkaew,

Wichupankul

et al. 2023

Journal of Travel & Tourism Marketing

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The Chinese media narrative of Thailand as a tourist destination after the legalisation of cannabis

Cited by 5 publications

References 35 publications

Netographic narratives of user-generated travelogues on tourist destination image of Thailand

Netographic narratives of user-generated travelogues on tourist destination image of Thailand

Research Note: Medical Cannabis Tourism

Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area

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