“…This categorization assumes that the different methods represent a continuum of control, commitment and risk, which implies differences in their effectiveness in actually transferring resources and capabilities (Anderson & Gatignon, 1986, Jones & Young, 2009 (Dunning, 1979, and1980); the approach based on networks (Johanson & Matson, 1987); gradualist approaches Vahlne, 1977, and1990) or, more recently, company capability-based models with a theoretical basis in RBV theory (Madhok, 1997;Peng & Wang, 2000;Chang & Rosenzweig, 2001). Originally formalized in 1991 as a rather static list of ingredients for competitive advantage, RBV has evolved into a dynamic recipe explaining how to use the ingredients .…”