The circuit of culture: A model for journalism history

Schmidt, Thomas

doi:10.5937/comman11-9516

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…Likewise, this paper is trying to discover the role of religion in influencing public relations activity and cultural practices of the Islamic bank. Through the COC model, it is important to take into account all moments in which when considering communication within the cultural context, there are various and multiple factors influencing the production of text and meaning (Schmidt 2016).…”

Section: Circuit Of Culture (Coc) Modelmentioning

confidence: 99%

Public Relations Activities in Malaysian Islamic Banking: The Case of Bank Islam Malaysia Berhad (Bimb)

Fauziyyah

Mohamed

2020

AIJIEF

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The public relations concept is a basic concept that must exist in various organizations. The strategy taken might be affected by or affect a cultural image. In the current world, Islamic institutions have emerged and grown rapidly. In particular, in the financial industry, Islamic banking in Malaysia has become a pioneer and evidently survives within the industry. Having said that, the public relations concept supposes to engage within their activities, also. But then, as Islamic values are being their foundation, it might influence their public relations strategy. Hence, the objective of this study is to observe the Islamic values that influencing the public relations and the cultural image strategy of the Islamic institution which primarily is Bank Islam Malaysia Berhad (BIMB). We chose them because Bank Islam is a first and pioneer of Islamic banking in Malaysia that expected to be a very Islamic banking version. By using a case study approach dependent on a circuit of culture (COC) model, this study found that Bank Islam as full-pledge Islamic banking has engaged with Islamic culture in their business activities and well-done in applying public relations strategies. Five elements of the COC framework consist of regulation, production, consumption, representation, and identity have been interlinked with the annual report as well as Bank Islam’s website.

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Section: Circuit Of Culture (Coc) Modelmentioning

confidence: 99%

Public Relations Activities in Malaysian Islamic Banking: The Case of Bank Islam Malaysia Berhad (Bimb)

Fauziyyah

Mohamed

2020

AIJIEF

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“…Figure 1. Circuit of Culture Model(Schmidt, 2016) structural model of cultural heritage values and gastronomy tourism on cultural identity in Phuket Old Town, Thailand.…”

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confidence: 99%

The Influence of Cultural Heritage Values and Gastronomy Tourism on Cultural Identity in Phuket Old Town, Thailand

CHAIGASEM,

KUMBOON

2024

GTG

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The present study sought to examine the influence of cultural heritage values and gastronomy tourism on cultural identity in Phuket Old Town, Thailand. The sample was 400 tourists chosen through accidental sampling; a questionnaire was distributed to them to collect the data. The results were analyzed through a statistical computer program that consists of factor analysis, exploratory factor analysis, confirmation factor analysis, and structural equation modeling. Research results in structural equation modeling show that there are two factors: cultural heritage value and gastronomy components, which will influence the cultural identities in Phuket Old Town, Thailand. The findings suggest that the final model can analyze to key activities four D’s of Design to be sustainability for the cultural heritage values and gastronomy tourism in Phuket Old Town.

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The circuit of culture: A model for journalism history

Cited by 2 publications

References 5 publications

Public Relations Activities in Malaysian Islamic Banking: The Case of Bank Islam Malaysia Berhad (Bimb)

Public Relations Activities in Malaysian Islamic Banking: The Case of Bank Islam Malaysia Berhad (Bimb)

The Influence of Cultural Heritage Values and Gastronomy Tourism on Cultural Identity in Phuket Old Town, Thailand

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