The Citizenship of Marketing Faculty: An Investigation of Service Activities

Shields, Peggy O.

doi:10.1080/10528008.1996.11488549

Cited by 4 publications

(8 citation statements)

References 6 publications

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“…One study found that service activity and research productivity are not mutually exclusive, inferring that a faculty member can excel in several areas of performance. However, at many institutions, service contributions generate minimal financial rewards (Shields 1998).…”

Section: Servicementioning

confidence: 99%

“…In addition, institutions may view certain service activities (i.e., serving on a departmental committee) as being more valuable than providing service to the discipline (i.e., member of an editorial board) or vice versa depending on the goals of the institution. In general, business schools report that service contributions are the least important area of the core triad (Honeycutt and Ford 2000;Shields 1998). …”

Section: Servicementioning

confidence: 99%

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Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs

Honeycutt¹,

Thelen

Ford³

2010

Marketing Education Review

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Section: Servicementioning

confidence: 99%

Section: Servicementioning

confidence: 99%

Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs

Honeycutt¹,

Thelen

Ford³

2010

Marketing Education Review

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“…Marketing faculty members engage in service activities at the departmental, school/college, university, and discipline levels, even though institutional rewards are minimal (Shields 1998). For example, faculty members serve on departmental, school, and college "governance" committees that study curriculum, hire new faculty, recommend reappointment and tenure, and certify faculty for graduate study.…”

Section: Servicementioning

confidence: 99%

“…Faculty can also provide service to their discipline by reviewing submissions to journals and conferences, serving on editorial review boards, and assuming leadership positions for regional, national, and international professional conferences. One study found that service activity and research productivity are not mutually exclusive (Shields 1998), indicating that a faculty member can excel-without sacrifice-in more than one area of the triad.…”

Section: Servicementioning

confidence: 99%

“…In addition, institutions may value some service activities (i.e., serving on a departmental committee) as more important than providing service to the discipline (i.e., member of an editorial board) or vice versa depending on the goals of the institution. In general, service at most business schools is the least important aspect of the core triad (Boya, Robicheaux, and Dotson 1992;Honeycutt and Ford 2000;Shields 1998). …”

Section: Servicementioning

confidence: 99%

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An Empirical Examination of the Three Dichotomies of Marketing Academe Model

Honeycutt

Ford

Thelen

2010

Marketing Education Review

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This paper proposes a three dichotomies model that encompasses the performance of marketing faculty members in the areas of teaching, research, and service. First, each area is discussed in regard to marketing faculty member performance. Second, employing acceptable/unacceptable performance levels for teaching, research, and service, a 2 × 2 × 2 matrix of eight cells is proposed. One hundred nine chairs, a 24 percent sample response rate, completed a Web survey that addressed four research questions. Chairs rated 930 marketing faculty as being 87 percent effective teachers, 66 percent productive researchers, and 71 percent involved service providers. Forty-seven percent of total faculty performed satisfactorily in all three performance areas. Study results confirmed different performance levels based on institutional mission (teaching, research, or balanced institution), public/private financing, and union/nonunion organizational status. These findings provide insight for marketing faculty members and offer managerial implications for business school/college administrators.

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Beyond the Core Triad: Just What Do Marketing Academics Do Outside of Teaching, Research, and Service?

Rapert¹,

Kurtz²,

Smith

2002

Journal of Marketing Education

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Just as the business world is in a constant state of flux and evolution, so is the academic world in which we operate as marketing educators. Most institutions embrace the core triad of teaching, research, and service. But what do we do outside of this triad? A nationwide survey reveals that the majority of marketing educatorsengage in activitiesoutside the core such as consulting opportunities with industry, serving as expert witnesses, overload teaching, working on contract or research grants, and more. This study identifies current trendsin how faculty membersexpend their time, compensation ranges for these activities, and the perception of colleagues and administrators.

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The Citizenship of Marketing Faculty: An Investigation of Service Activities

Cited by 4 publications

References 6 publications

Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs

Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs

An Empirical Examination of the Three Dichotomies of Marketing Academe Model

Beyond the Core Triad: Just What Do Marketing Academics Do Outside of Teaching, Research, and Service?

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