The cognitive engineering of memory in educational website design

Jones, Jessica A.; Fitzpatrick, Jill; Chassy, Philippe

doi:10.14738/assrj.25.1147

Cited by 2 publications

(2 citation statements)

References 8 publications

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“…In psychology, it has long been demonstrated that chunking information reduces the burden on capacity-limited working memory [26], thus reducing complexity. To make applied use of the acquired knowledge, designers should aim to capitalize on the known limits of the human cognitive architecture [21], in order to create websites that are favorably received. As an example, in accordance with cognitive limits, sites could reduce the amount of text displayed on web pages, making use of key words and bullet points to avoid overloading and discouraging users.…”

Section: Discussionmentioning

confidence: 99%

Complexity and aesthetic pleasure in websites: an eye tracking study

Chassy¹,

Fitzpatrick²,

J³

et al. 2017

JoIS

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The internet is an ever-expanding medium of communication; capable of connecting users with masses of information and countless services. In such a popular and competitive market, it is imperative that websites are both practical and pleasant to navigate. Using an eye-tracker, we obtained objective measurements of complexity with subjective ratings of complexity and aesthetics, to explore judgments arising from the perception of university homepages. As expected, high levels of perceived complexity resulted in low aesthetic ratings. Interestingly, fixation count correlated negatively with complexity and positively with aesthetics; a novel finding. We argue that high complexity and negative aesthetic appraisals are a result of cognitive overload due to the limited capacity of working memory. We suggest ways in which web designers can avoid information overload, by complying with the known limits of human cognition, to maximize the positive interaction between webpage and user.Interaction Science

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Section: Discussionmentioning

confidence: 99%

Complexity and aesthetic pleasure in websites: an eye tracking study

Chassy¹,

Fitzpatrick²,

J³

et al. 2017

JoIS

Self Cite

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“…[5] In its use, websites can be accessed through media such as computers, smartphones, and other systems which certainly have a web browser and are connected on the internet, so that it will facilitate the advertising process of a product and will increase the reach of the product promotion. [6] In designing a website, it takes a web designer who is in charge of making visual designs along with the concepts that will be presented on the website. [7] In addition to web designers, it also takes a web programmer in making the structure and stage of programming as well as inputing data on web databases to perform web performance trials.…”

Section: Introductionmentioning

confidence: 99%

Website Development on Advertising

Soegoto¹,

Nugraha²,

Mega³

2021

Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 20

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This study aims to build a website as an effective modern promotion media for a cafe, which based on consumer preference so the consumers are able to recognize products more deeply. In this study the researchers used a qualitative research method by collecting survey data conducted directly on the consumers. The results of this study is building a website as a promotional medium that will produce content to introduce the product history, product types, product manufacturing stages, and workers involved in making products. Product introduction is needed so the consumers can get the product and know the advantages between other products on the market. In addition, this promotion is needed in order to increase selling prices and expand the range of product geographical segmentation.

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The cognitive engineering of memory in educational website design

Cited by 2 publications

References 8 publications

Complexity and aesthetic pleasure in websites: an eye tracking study

Complexity and aesthetic pleasure in websites: an eye tracking study

Website Development on Advertising

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