“…In fact, the dependence of zeta potential on surfactant concentration in apolar media is an unsettled issue, and many types of relationships have been reported. The most commonly reported picture is one that shows zeta potential going through a maximum as surfactant concentration increases [26][27][28][29][30]. However, there have been reports that zeta potential is constant [23,31], increases [32] or decreases monotonically [33], and even switches sign as the surfactant concentration increases [22].…”