The article a study of the standard aspect of vocabulary usage in modern Ukrainian newspaper publications. Based on the analysis of the reference literature, the article examines the cases of conjugation of the noun quantity with the verbs to increase and to grow, as well as to decrease, to lower, to shrink, to fall in the publications of the newspaper «Den’». This newspaper is one of the most popular publications in the rating of national media. There are a lot of doubts about the proper usage of these linguistic expressions in the editorial work. The research is predetermined by the need to establish word meanings (based on the editorial practice), which is not specifically delineated in the reference literature, and to give variants of their proper usage. It is accented that the noun quantity should be used with the verbs to increase/decrease. It is noted that to indicate the amount of someone or something, the word quantity should be written, not a number. The selected examples (about 40 sentence constructions) are given the correct answers. Linguistic literacy of an individual as well as of a society in general and opinion expression depends on the selection of linguistic expressions by journalists, since linguistic mistakes in periodical newspapers, radio or TV tend to spread through the language and are required subconsciously. It is emphasized that the accuracy of word usage depends on the availability, aesthetic impact and effectiveness of newspaper publications. Keywords: incorrect/correct usage, conjugation, dictionaries, editorial practice, newspaper publications.