“…According to what I will henceforth call the Grounded Cognition Model (GCM), the concrete features of concepts (e.g., the shape, motion, sound, and manipulation features of the concept encoded by the word scissors) are stored directly within modal brain systems for perception and action, such that a considerable amount of conceptual processing involves retrieving some of the same modality‐specific representations that are evoked when the relevant kinds of objects and events experienced and categorized. This view has received substantial support (Barsalou, 2016; Borghesani & Piazza, 2017; Conca & Tettamanti, 2018; Fischer & Zwaan, 2008; Hauk, 2016; Hauk & Tschentscher, 2013; Kemmerer, 2015a, 2015c, 2019a, 2022; Kiefer & Pulvermüller, 2012; Martin, 2016; Meteyard, Cuadrado, Bahrami, & Vigliocco, 2012; Pulvermüller, 2013, 2018), but it also faces many challenges (Calzavarini, in press; Morey, Kaschak, & Díez‐Álamo, 2022; Ostarek & Bottini, 2021; Ostarek & Huettig, 2019; Zwaan, 2021).…”