Introduction: The purpose of this study was to examine questions related to the process, perceived outcomes, and ethics of therapists who provide counselling and therapy online. Method: An online survey was conducted (N=93) with identified e‐counsellors with at least a Master's Degree. Questions included demographic information and Likert‐type scales related to extent of practice, theoretical orientation, training and supervision, attitudes about appropriate practice, referral, legal and ethical issues, practice difficulties, and therapist satisfaction. Results: Overall, e‐counsellors are satisfied with their practice and believe it is effective. They generally do not have formal training or supervision in online practice. Current e‐counselling appears to be a part‐time, supplemental practice with little overlap to FTF practice. There was little agreement among respondents on attitudes, practice, ethical issues, and knowledge of regulations related to e‐counselling. Discussion: Lack of consensus about ethical obligations and practice suggest the need for formal training in e‐counselling by professional programmes and international cooperation in formulating practice ethics. Areas for further research are discussed.