The Consumer Retail Search Process: A Conceptual Model and Research Agenda

Titus, Philip A.; Everett, Peter

doi:10.1177/0092070395232003

Cited by 137 publications

(113 citation statements)

References 50 publications

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“…This reasoning is supported by theories on processing fluency ("the subjective experience of ease with which people process information;" Alter & Oppenheimer, 2009, p. 219), which show that familiar stimuli are processed more fluently than new stimuli (Jacoby & Dallas, 1981;Schwarz, 2004;Weaver et al, 2007;Winkielman et al, 2003). A large body of research in fields as diverse as environmental psychology, architecture, marketing, and consumer behavior has consistently concluded that familiarity improves a person's performance on navigational tasks (Bryant, 1982;Chebat et al, 2005;Dogu & Erkip, 2000;Gärling et al, 1983;Hölscher et al, 2006;O'Neill, 1992;Prestopnik & Roskos-Ewoldsen, 2000;Titus & Everett, 1995;. Iyer (1989) and Park et al (1989) argued that customers without repetitive shopping experiences in a store will attend to a larger number of in-store cues in their navigation than customers who are familiar with the store's layout.…”

Section: Visual Attention Toward In-store Signage During Navigation Amentioning

confidence: 99%

“…Signage stimuli also facilitate navigation (Hölscher et al, 2006, O'Neill, 1991Passini, 1984;Peponis et al 1990;Titus & Everett, 1995;Weisman, 1981). Sorensen (2009) found that 80 percent of shoppers' in-store time is spent navigating and the remaining 20 percent is spent deciding which items to purchase; on this basis, it is likely that customers will be exposed to, and influenced by, signage material during both the navigation and decisionmaking stages of the in-store search process.…”

Section: Introductionmentioning

confidence: 99%

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Vision (im)possible? The effects of in-store signage on customers’ visual attention

Otterbring

Wästlund

Gustafsson

et al. 2014

Journal of Retailing and Consumer Services

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We used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers' visual attention and choice behavior. One hundred and seventy-five customers at a grocery store were exposed to signage stimuli while carrying out predefined shopping tasks. Experiment 1 shows that attention toward signage is affected by customers' levels of store familiarity and in-store search stage (navigation vs. decision making).Experiment 2 demonstrates that signage has a considerable impact on the direction and magnitude of customers' visual attention during decision making.

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Section: Visual Attention Toward In-store Signage During Navigation Amentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Otterbring

Wästlund

Gustafsson

et al. 2014

Journal of Retailing and Consumer Services

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show abstract

“…Such in-store accessibility is related to store attributes such as manoeuvrability within the outlet, which has also been considered a driver of store satisfaction and patronage in previous work on shopping by the elderly (JohnsonHillery & Kang, 1997;Meneely et al, 2008). Manoeuvrability within a store is related to the possibility of efficient and effective movement and navigation, that is, whether shoppers can manoeuvre through the store without problems, whether they can do so safely and quickly, and whether they can easily find the products they are looking for (Titus & Everett, 1995).…”

Section: Hypotheses and Conceptual Modelmentioning

confidence: 99%

Cognitive age and grocery-store patronage by elderly shoppers

Teller

Gittenberger

Schnedlitz

2013

Journal of Marketing Management

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This paper discusses and evaluates the impact of cognitive (or self-perceived) age on grocery store patronage by elderly shoppers. Cognitive age is seen to be a more accurate reflection of changes related to age and aging than chronological age. Based on self-concept theory, the authors propose that cognitive age moderates the effects of perceptions of store attributes on satisfaction with a store. The hypotheses tests used a sample of 404 supermarket patrons aged 60 and above. The latent construct, cognitive age, was operationalised by six items: feel, look, do, interest, health and think age. The cognitive ages of our respondents proved to be significantly lower than their chronological ages. To evaluate the moderating effects, we applied the product indicator approach using variance-based structural equation modelling.The results show that the impacts of product range, manoeuvrability and atmosphere within the store on satisfaction become significantly stronger with increasing cognitive age. We conclude that cognitive age dimensions influence perceptions and, subsequently, behaviour related to store patronage and thus contribute to the understanding of the growing segment of elderly shoppers. Summary statement of contribution:The contribution of this paper is to provide a theoretical rationale and empirical evidence for considering cognitive age as a substantial influencer and predictor of store patronage by elderly shoppers. Thus, we call for a stronger consideration of self-perceived age dimensions, along with chronological age, in research and marketing related to older consumer cohorts.

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“…Navigation is capable of effi ciently reducing the cost of search for the product to be bought (Hoque & Lohse, 1999). Thus, the structure of the online environment can provide information on the location of the sites off ering the products that consumers desire with an adequate and easy-to-understand layout (Titus & Everett, 1995;Weisman, 1981;Evans, Skorpanich Garling, Bryant & Bresolin, 1984). Thus, it is expected that people who have a greater desire for choice of alternative forms of navigation would perceive the shopping process or the media ease of use as being more profi table.…”

Section: Flexibilitymentioning

confidence: 99%

Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)

Purwanto

Kuswandi²

2017

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Purpose -The purpose of the present study was to analyze the eff ect of fl exibility and interactivity on perceived utilitarian value and hedonic value, ultimately determining the satisfaction level of e-commerce users.Design/Methodology/Approach -Data were analyzed by using the Structural Equation Modeling (SEM) with AMOS 18. A sample of e-commerce users were taken by using the incidental sampling technique. A total of 650 respondents participated, forming the sample and the usable size was 415 after the screening process.Findings and implications -First: fl exibility (navigation, comfort, and the substitutability of personal examination) had an eff ect on utilitarian value, but not hedonic value; second, interactivity (controllability, synchronicity, and bi-directionality) had an eff ect on utilitarian value and hedonic value; third, perceived value had an eff ect on satisfaction. E-tailers should allocate their resources appropriately, combining the qualities Sažetak Svrha -Svrha istraživanja jest analizirati učinak prilagodljivosti i interaktivnosti na percipiranu utilitarnu vrijednost i hedonističku vrijednost, a kako bi se u konačnici odredila razina zadovoljstva korisnika elektroničkog trgovanja.Metodološki pristup -Podaci su analizirani primjenom modeliranja strukturnih jednadžbi (SEM) sa softverom AMOS 18. Korisnici elektroničke trgovine u uzorak su birani slučajnim odabirom. U istraživanju je sudjelovalo ukupno 650 ispitanika, a nakon što su prošli inicijalnu provjeru, 415 upitnika iskorišteno je za analizu.Rezultati i implikacije -Prvo: prilagodljivost (navigacija, udobnost, zamjenjivost osobnog ispitivanja) imaju učinak na utilitarnu, ali ne i na hedonističku vrijednost; drugo: interaktivnost (mogućnost kontroliranja, usklađenost i dvosmjernost) imaju učinak na utilitarnu vrijednost i na hedonističku vrijednost; treće, perci- of utilitarian and hedonic values on their website proportionally (powerfully and stylishly) well to improve the overall perceived value. When a company has limited resources, the trade-off of utilitarian and hedonic values should be well-considered. For example, adding more interesting and easy-to-understand features, such as a more fl exible and interactive live chat, would make it easier for consumers to select products/services as if performing off -line transactions.Limitations -Despite the justifi cation in the literature for using ethnicity-and region-based samples in Indonesia for Internet-related studies, those samples may not refl ect the actual overall population of online consumers worldwide.Originality -This paper develops an interactivity model by adding the fl exibility construct to increase the perceived value in e-commerce supported by the latest literature and some important recommendations for further research.Keywords -Flexibility, interactivity, utilitarian value, hedonic value, satisfaction pirana vrijednost ima učinak na zadovoljstvo. Elektroničke bi prodavaonice trebale usmjeriti resurse na odgovarajući način kombinirajući podjednako dobro kvalite...

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The Consumer Retail Search Process: A Conceptual Model and Research Agenda

Cited by 137 publications

References 50 publications

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Cognitive age and grocery-store patronage by elderly shoppers

Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)

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