The Contribution of Commitment Value in Internet Commerce: An Empirical Investigation

Lee, Jae-Nam; Pi, Shih-Ming; Kwok, R.; Huynh, Minh Q.

doi:10.17705/1jais.00029

Cited by 48 publications

(22 citation statements)

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“…In the context of online communities, social media sites are a platform for users to interact with friends. On these platforms, some users obtain information and may experience positive emotional responses (Lee, Pi, Kwok, & Huynh, 2003). These positive emotions promote interactions between the user and his or her friends.…”

Section: Perceived Effectiveness Of Social Supportmentioning

confidence: 99%

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com

Bai

Yao

Dou

2015

International Journal of Information Management

232

157

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Section: Perceived Effectiveness Of Social Supportmentioning

confidence: 99%

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com

Bai

Yao

Dou

2015

International Journal of Information Management

232

157

View full text Add to dashboard Cite

“…This paper focuses on the skirmish phase, which captures the formation of a decision to purchase from a virtual store. The most common reasons for a consumer to make a purchase from a virtual store are convenience, broader selection, competitive pricing, product choice, product value, shopping enjoyment, and greater access to information [23][24][25][26]. The obstacles to purchasing from virtual stores include perceived risk, lack of familiarity with the medium, security, and privacy concerns [27][28][29][30].…”

Section: Purchasing From Virtual Storesmentioning

confidence: 99%

The impact of personality type on purchasing decisions in virtual stores

Barkhi

Wallace

2007

Inf Technol Manage

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Despite the proliferation of virtual stores, research into the consumer personality characteristics that influence consumer interactions with virtual stores has been lagging. In this paper we propose and test a model linking consumer personality type with a decision to purchase from a virtual store. The results indicate that a consumer's personality type has an effect on perceived ease of use and peer influence; and those two variables, together with perceived usefulness, have an effect on a consumer's eventual decision to purchase from a virtual store. The practical implications of the findings are that consumer perceptions and attitudes towards virtual stores can be altered by personalizing virtual stores in a manner which will increase their likelihood of making a purchase.

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“…Other e-commerce research shows that shopping enjoyment is a key component of socio-psychological value, which is itself a predictor of choice satisfaction (Lee et al 2003). Research on recommender systems has shown that enjoyment influences the subsequent evaluation of the perceived fit of the recommendation, i.e., the choice satisfaction (Gretzel and Fesenmaier 2006).…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce

2008

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User-customization is increasingly common in electronic commerce, because both the buyer and seller potentially benefit. The user interface to implement and the influence of the interface on various process and outcome measures, however, are not well understood. We developed a Flow-based model consisting of seven hypotheses regarding the user interface and its consequents. We conducted a field experiment to test an attribute-based interface vs. a questionbased interface on three variables (perceived control, shopping enjoyment and choice satisfaction) as well as two web site intentions: intention to return and intention to purchase. Six of the seven hypotheses were supported in a parsimonious model. Variance explained was 16.3% for perceived control, 45.6% for shopping enjoyment, 59.3% for choice satisfaction and 63.1% for web site intentions. The main finding is that an attribute-based interface for retail eshopping increases the shopper's sense of control and feeling of enjoyment in the process more than a question-based interface, and thereby increases satisfaction with the outcome. This combination of influences increases the intention of the shopper to return to the web site and to purchase the item. We discuss the results and suggest areas for future research in user-customization, which may apply to many different industries that engage in online commerce.

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The Contribution of Commitment Value in Internet Commerce: An Empirical Investigation

Cited by 48 publications

References 0 publications

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com

The impact of personality type on purchasing decisions in virtual stores

A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce

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