The development of a holistic governance model for an efficient and effective Slovenian public administration).A literature review was undertaken to find how transparency is connected to different models of governance. This paper addresses transparency in a wider sense than usual and claims its recognition from the systemic point of view. With this goal in mind, Wittgenstein's language games were used to show that transparency means what practice shows it is to regain its meaning in the never-ending circle. On this basis, a new notion of transparency is proposed: transparagency, which connects knowing, understanding, acting, and evaluating under a new umbrella term. On the basis of Google Trends, the paper exposes a link between transparency and freedom of expression that is contrary to common understanding-Transparency is ensured more when people talk about it less.