The contribution of the internet to the strategic positioning of small businesses in the tourism industry

Favre‐Bonté, Véronique; Tran, Sébastien

doi:10.1504/ijesb.2015.069698

Cited by 5 publications

(1 citation statement)

References 47 publications

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“…Internet and World Wide Web have changed the way of working, thinking, and communicating. Internet also plays a significant role in strategic positioning (Favre-Bonte and Tran, 2015), so as the websites (Simeon, 1999). As indicated by Pollach (2011), corporate websites are "for the purpose of presenting the organization to external stakeholder groups such as customers, investors or press" so work as "the control of information flow in support of corporate image strategies" (Sullivan, 1999).…”

Section: Introductionmentioning

confidence: 99%

Compatibility of Firm Positioning Strategy and Website Content: Highest R&D Spending Firms in Turkey

Kesici¹,

Nazlı²,

Turhan³

2017

Gaziantep University Journal of Social Sciences

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Corporate websites are essential platforms through which firms introduce their goods and services on B2B and B2C level, express financial information for the stakeholders and share corporate values, purposes and activities. Due to its facilities, websites take part in firm positioning strategy. Accordingly this study aims to understand the innovation oriented positioning through corporate websites. The method applied in this study has been adapted from the 2QCV2Q Model developed by Mich and Franch (2000) to evaluate websites and top 30 firms with the highest Research and Development expenditures listed in Turkishtime (2015) have been analyzed. Within this context, this study presents a revised and updated method for the assessments of websites through positioning strategy framework. Findings indicate no direct relationship between website evaluation and R&D expenditure, though some common weaknesses have been put forward, such as information about management of the firms. Besides, publicly traded firms are recognized to facilitate websites more efficiently than non-publicly traded firms. Study contribute to both academia and practitioners as putting forward a new approach for 2QCV2Q Model and indicating the similarities and differences among the corporate websites through positioning perspective.

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