The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil

Abstract

Marketing is the social and managerial process through which individuals obtain what they need and want in creating and exchanging products. The literature on food consumer behavior has been receiving significant interest during the covid-19 pandemic, and studies highlight diverse research on business. This article seeks to examine the covid-19 pandemic and its implications for the food consumer behavior in Brazil. To that end, the Methodi Ordinatio was applied to identify the most relevant studies in the area, which supported the research, analysis, selection and systematic reading of 25 articles identified in Web of Science and Scopus databases. vosviewer and EndNote software were used in this study for the reference management process and clustering themes and researchers. Our findings show the importance of advances in vaccination, an increase in home office work, home food safety practices, and an increase in food purchases in supermarkets. We conclude that the main financial problems faced during this period are unemployment and debt, while the increased use of food delivery apps emerges as an opportunity. Recent studies mention environmental awareness, sustainable consumption, and social responsibility as key topics. As a suggestion for future research, the authors recommend marketing research involving the regulatory role of pro-social consumption and family farming in times of covid-19.

Editorial: Marketing y comportamiento de consumidor durante y en la superación de una pandemia

“…En suma, y tras el ejercicio como editores invitados, es preciso dar cuenta de algunas consideraciones que ponen en valor el rol del marketing desde una perspectiva académica, de investigación, y que también apuntan a pensar el ejercicio profesional. En primera medida, es relevante indicar que el escenario global, ante la llegada de la covid-19, ha tenido grandes enseñanzas, puesto que la posibilidad de que a través de los medios digitales se realicen búsquedas de información puntual sobre las características de los bienes de consumo ha permitido que los consumidores exijan a los empresarios productos de mejor calidad que puedan contribuir de manera más transparente a la realización de prácticas éticas y pugnar por la responsabilidad social corporativa (He & Harris, 2020), además de ajustes a los ambientes físicos y virtuales de compra, así como considerar el rol del consumo prosocial (Franco & Silva-Franco, 2022) y sostenible o proambiental (Bohórquez-López & Gutiérrez-Leefmans, 2022), siendo esta última una tendencia relevante ya prevista en la literatura antes de la covid-19 (Ciro, 2021).…”