“…The main method used in the present study is philosophical and art study analysis, the main provisions of which were developed by V. I. Zhukovskiy, N. P. Koptseva and D. V. Pivovarov and outlined in a number of publications (Zhukovskiy, 2008a;Zhukovskiy, 2008b;Koptseva, Zhukovskiy, 2008;Zhukovskiy, Pivovarov, 2012;Zhukovskiy, 2014). Approbation of the philosophical and art study analysis was carried out on the material of architectural works (Sitnikova, Zhukovskiy, 2018;Koptseva, 2018), paintings (Kistova, et al, 2016;Koptseva, 2014;Koptseva, Reznikova, 2015), applied and decorative arts of indigenous peoples of the North (Libakova et al, 2017;Kistova, Pimenova, Bukova, 2018), pieces of visual advertising (Bralkova et al, 2015;Koptseva, Reznikova, 2017), religious art, etc.…”