2017
DOI: 10.1007/s12140-017-9278-x
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The Cultural Aspects of Advertising Communications in Modern China

Abstract: Your article is protected by copyright and all rights are held exclusively by Springer Science+Business Media B.V., part of Springer Nature. This e-offprint is for personal use only and shall not be self-archived in electronic repositories. If you wish to self-archive your article, please use the accepted manuscript version for posting on your own website. You may further deposit the accepted manuscript version in any repository, provided it is only made publicly available 12 months after official publication … Show more

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Cited by 3 publications
(2 citation statements)
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“…In Chinese marketing communication, the combination of global and traditional cultures with the main idea in traditional values is evident (Koptseva and Reznikova, 2017).…”
Section: Trends In Marketing Communicationmentioning
confidence: 99%
“…In Chinese marketing communication, the combination of global and traditional cultures with the main idea in traditional values is evident (Koptseva and Reznikova, 2017).…”
Section: Trends In Marketing Communicationmentioning
confidence: 99%
“…The main method used in the present study is philosophical and art study analysis, the main provisions of which were developed by V. I. Zhukovskiy, N. P. Koptseva and D. V. Pivovarov and outlined in a number of publications (Zhukovskiy, 2008a;Zhukovskiy, 2008b;Koptseva, Zhukovskiy, 2008;Zhukovskiy, Pivovarov, 2012;Zhukovskiy, 2014). Approbation of the philosophical and art study analysis was carried out on the material of architectural works (Sitnikova, Zhukovskiy, 2018;Koptseva, 2018), paintings (Kistova, et al, 2016;Koptseva, 2014;Koptseva, Reznikova, 2015), applied and decorative arts of indigenous peoples of the North (Libakova et al, 2017;Kistova, Pimenova, Bukova, 2018), pieces of visual advertising (Bralkova et al, 2015;Koptseva, Reznikova, 2017), religious art, etc.…”
Section: Theoretical Frameworkmentioning
confidence: 99%