The Current State of Vascular Surgery Presence in Bilibili Video Platform of China

Abstract

BackgroundWith the development of the Internet, more and more patients search for disease-related information on video platforms during the treatment process, and physicians also look for learning materials through these video platforms. Bilibili is one of the most popular video platforms in China. This study evaluated information on various interesting topics, and related surgical procedures searched through Bilibili.MethodThe Bilibili platform was independently queried for 12 common vascular diseases or related surgical procedures between October and November 2021 by two independent authors using the Baidu search engine. Information about the video and uploader was collected, and descriptive analyses of the overall and first-page results were performed.ResultsA total of 3,998 search results were retrieved by searching 12 vascular-related topics, of which 2,225 actual videos (55.7%) were finally confirmed to be related to medicine. Videos for the public accounted for 84.8% of these 2,225 videos. In addition, 50.5% of the video results were uploaded by vascular surgeons, 12.4% by other specialties, 17.7% by organizations, and 19.4% by other individuals. The total number of videos searched for varicose vein and peripheral vascular diseases was the largest, and the total number of leg amputation videos was the smallest. The largest number of videos for medical professionals was about pulmonary embolism, and the smallest was about leg amputation. On the first pages, 168 results (70.0%) were actually medically relevant, and only 7.7% of the videos were uploaded by vascular surgeons.ConclusionOn the Bilibili platform, videos about vascular diseases are extensive but not comprehensive. The videos uploaded by vascular surgeons are rare, and the results searched are not precise. The online presence of vascular surgeons needs to be improved, which may partially solve the problem of low-quality videos due to the lack of strict management and censorship.

The Current State of Internet Videos Related to Spinal diseases in Mainland China: A Cross-Sectional Study

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“…The total DISCERN score was calculated by summing up scores over questions 1-15. All videos were divided into ve categories based on their total DISCERN score: very poor (< 27), poor (27)(28)(29)(30)(31)(32)(33)(34)(35)(36), fair (39-50), good (51-62), and excellent (63-75). JAMA benchmark criteria were used to evaluate online health information reliability, including four criteria (authorship, attribution, disclosure, and currency).…”

Content Quality of Web-Based Short-Form Videos for Fire and Burn Prevention in China: Content Analysis

“…Bilibili also implements strict regulations and restrictions for videos published on their platform, adhering to national regulations on the management of network information. In contrast, TikTok and Kwai do not adhere as closely to national regulations [ 21 , 31 ].…”

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Demand and satisfaction analysis of short health videos among Chinese urban youth: A mixed-methods study based on the KANO model

“…Over the past decade, the exponential growth of short video platforms has captured significant academic interest. Research has primarily focused on the information quality and credibility of health-related content (K. Chen et al 2022;Enver et al 2020;Li et al 2020), factors influencing the perceived usefulness of short health videos (Campbell and Rudan, 2020), viewing behaviors of specific videos by different demographics (Rosenthal et al 2021), and content analyses focusing on communication characteristics and strategies (Han et al 2022;Wu et al 2022;Yurdaisik, 2020). However, the specific health information needs within the short video context remain underexplored.…”