“…The selected variables are described in Table 4 . Consistent with earlier research, in order to measure firm performance, the quantitative investigation comprised both accounting measures—such as return on assets [ 2 , 19 , 20 , 25 , 26 , 30 , 32 , 33 , 34 , 35 , 39 , 41 , 77 , 78 , 85 , 86 , 87 , 88 , 99 , 100 , 101 ], return on common equity [ 19 , 20 , 25 , 30 , 32 , 33 , 39 , 42 , 44 , 86 , 99 ], return on capital [ 19 , 20 ], and return on invested capital [ 25 ]—and market-based measures of performance like price-to-book value [ 34 ]. Additionally, several measures of firm characteristics were included in order to counteract any bias and error that may have distorted the association among selected variables [ 41 ].…”