The dark side of consumer life in the age of virtual and mobile technology

Zolfagharian, Mohammadali; Yazdanparast, Atefeh

doi:10.1080/0267257x.2017.1369143

Cited by 36 publications

(36 citation statements)

References 66 publications

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“…Internet and networked communication technologies have combined sociality and commercial exchanges to give consumer networks a "hybrid and ambiguous status" (Arsel and Dobscha, 2011, p.66). Technology consumption has often been seen through both utopian and dystopian lenses (Zolfagharian and Yazdanparast, 2017). However, this polarised view of the nature of consumer interactions with and within technologies can be problematic in new forms of market transactions that involve simultaneous enactments of multiple modes of exchange with technological intermediaries.…”

Section: Technology and Ccnsmentioning

confidence: 99%

Stabilising collaborative consumer networks: how technological mediation shapes relational work

Makkar

Yap

Belk

2020

EJM

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Purpose This paper aims to examine the role of technology in shaping the interplay between intimate and economic relations in collaborative consumer networks (CCNs). Design/methodology/approach This research is based on a three-year participatory netnographic and ethnographic field study of hosts, guests and community members within the Airbnb home-sharing network in New Zealand. The data consist of interviews, online and offline participant observations and brief discussions onsite (large-scale Airbnb events, host meetups and during Airbnb stays). Findings The findings reveal how technologies shape the relational work of home-sharing between intimate and economic institutions through grooming, bundling, brokerage, buffering and social edgework. This paper proposes a framework of triadic relational work enacted by network actors, involving complex exchange structures. Research limitations/implications This study focusses on a single context – a market-mediated home-sharing platform. The findings may not apply to other contexts of economic and social exchanges. Practical implications The study reveals that the construction of specific relational packages by Airbnb hosts using their digital technologies pave a path for home-sharing to skirt the norms of the home as a place of intimacy and the market as a place for economics. This allows these two spheres to flourish with little controversy. Originality/value By augmenting Zelizer’s relational work, this study produces theoretical insights into the agentic role of technology in creating and stabilising a CCN.

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Section: Technology and Ccnsmentioning

confidence: 99%

Stabilising collaborative consumer networks: how technological mediation shapes relational work

Makkar

Yap

Belk

2020

EJM

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“…Moreover, privacy is closely related to having control over information about the self (Taddei and Contena, 2013). Digital technology has extended privacy issues beyond the traditional concern over consumer information being shared due to consumer–organization transactions; it has given rise to a new wave of privacy concerns as information is shared through consumer–consumer social interactions (Zolfagharian and Yazdanparast, 2017). With the widespread use of online social networks and their growing popularity, the tendency (and perhaps the necessity) for self-disclosure resulting in consumer willingness to share/exchange information about their personal lives has increased.…”

Section: Research Backgroundmentioning

confidence: 99%

Immediacy pandemic: consumer problem-solving styles and adaptation strategies

Zolfagharian

Yazdanparast

2019

EJM

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Purpose This paper aims to delve into the complexity and multiplicity of consumer experiences in relation to mobile and virtual technology, and provides a lived-experience account of the Consumer Immediacy Pandemic (CIP) and related consumer experiences and responses. Design/methodology/approach Using open-ended, in-depth interviews, as well as personal essays, the research questions are addressed through the interpretive hermeneutic approach. Findings The CIP is an important, multifaceted consumer shift, whose ramifications are traceable in consumer behavior. It encompasses three consumer problem-solving styles (i.e. real-time, mobile and virtual problem-solving). Consumers adapt to the CIP through such strategies as unbundling of presence, temporal gain and synchronization, task continuity, work-fun integration and multi-tasking. Research limitations/implications With conventional theories ineffectively explaining consumer experiences with such products as smart phone, social media and selfie stick, this paper provides fruitful directions for studying consumer-technology relationships. Practical implications The findings point to untapped and novel needs rooted in consumer experience with mobile and virtual technology such as the needs for personal information management and/or professional counseling. Social implications The paper provides evidence as to a deep-seated shift in the role of technology in consumer life. Underestimating the ongoing and future success and power of mobile and virtual technology can be too costly for society at large. Originality/value This study exposes the dialogical interplay between consumer agency and structural influences that compels consumers to internalize immediacy as a taken-for-granted expectation. Such pandemic alters the ways consumers go about satisfying their needs and wants. The findings can help understand the twenty-first century consumer, theorize product agency and chart marketing and policy directions.

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“…Além dos estudos organizacionais, outras áreas da administração passaram a se interessar pelo dark side, por exemplo, Boddy (2006), que tratou do dark side das tomadas de decisão, e a área de marketing, que, a partir da primeira década deste século, passou a explorar o lado sombrio do marketing, contrastando com a perspectiva dominante das representações tradicionais de clientes e membros organizacionais como entidades funcionais e orientadas para o bom funcionamento da sociedade (Daunt & Greer, 2017). Esse interesse culminou em uma edição especial do Journal of Marketing Management, em 2017, cujas publicações focalizam as complexidades, as contradições e as consequências de comportamentos desviantes adotados por consumidores e membros da organização, como empregadores e empregados (Carr & Schrereur, 2010;Pancer, Mcshane, & Poole, 2017;Weeks, O'connor, & Martin, 2017;Heath, Culley, & O'malley, 2017;Zolfagharian, & Yasdanparast, 2017;Golf-Papez, & Veer, 2017;Dootson et al, 2017).…”

Section: O Que Existe No Lado Sombrio Das Organizaçõesunclassified

O Dark Side Das Narrativas Na Publicidade: A Exploração De Tragédias E Atrocidades Em Peças Publicitárias

Silva¹,

Medeiros²,

Fagundes³

2019

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Neste estudo, nosso objetivo é explorar o modo como as organizações gerenciam os significados de tragédias e atrocidades externas a elas em campanhas publicitárias para atingir seus objetivos. A pesquisa é de natureza qualitativa, com suporte no paradigma interpretativista. Para compor o material empírico, selecionamos seis propagandas divulgadas nas mídias, em vídeos ou em cartazes, por organizações de diferentes tipos. Para alcançar nosso objetivo, realizamos a análise estrutural-semiológica do material selecionado para avaliar como textos e imagens são empregados na construção das propagandas. Como resultados, identificamos os significados: “castigo para a obesidade”, “ser feliz na guerra”, “não às armas”, “informação é vida”, “descanso em tempos de terror” e “morte e solidariedade”. Ainda, apontamos que fenômenos trágicos são aproximados do contexto organizacional, e as organizações exibem capacidades e habilidades para interagir com tais atrocidades e tragédias, bem como gerenciar o seu significado sombrio, por meio de narrativas e estratégias discursivas, para alcançar seus objetivos corporativos.

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The dark side of consumer life in the age of virtual and mobile technology

Cited by 36 publications

References 66 publications

Stabilising collaborative consumer networks: how technological mediation shapes relational work

Stabilising collaborative consumer networks: how technological mediation shapes relational work

Immediacy pandemic: consumer problem-solving styles and adaptation strategies

O Dark Side Das Narrativas Na Publicidade: A Exploração De Tragédias E Atrocidades Em Peças Publicitárias

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