The Dark Side of Luxury: Social Costs of Luxury Consumption

Cannon, Christopher; Rucker, Derek D.

doi:10.1177/0146167218796790

Cited by 67 publications

(69 citation statements)

References 46 publications

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“…Despite certain benefits associated with luxury consumption, such as attribution of status, preferential treatment, and affiliation with desirable social groups and mates (Bellezza and Berger 2020;Griskevicius et al 2007;Veblen 1899), recent work documents many social costs associated with the consumption of high-end, expensive products. For example, consumers who own luxury goods are considered less warm and authentic and more driven by impression-management motives than consumers who do not own them (Cannon and Rucker 2019;Ferraro, Kirmani, and Matherly 2013;Garcia, Weaver, and Chen 2018;Goor et al 2020). These negative perceptions may also be driven by a failure to consider the durability of high-end products at the observers' end.…”

Section: Future Research Directionsmentioning

confidence: 99%

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Sun¹,

Bellezza²,

Paharia³

2021

Journal of Marketing

112

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The authors propose that high-end goods, such as luxury apparel, can be more sustainable than mass-market products because they have a longer life-cycle. Across six studies, the authors examine the sustainability of high-end products, investigate consumers’ decision making when considering high-end versus ordinary goods, and identify effective marketing strategies to emphasize product durability, an important and valued dimension of sustainable consumption. Real-world data on new and secondhand accessories demonstrate that high-end goods can be more sustainable than mid-range products because they have a longer life-cycle. Furthermore, consumers engage in more sustainable behaviors with high-end goods, owning them for longer and disposing them in more environmentally friendly manners. Nevertheless, a series of studies shows that many consumers prefer to allocate the same budget on multiple ordinary goods in lieu of fewer high-end products partly because of product durability neglect, a failure to consider how long a product will last. Finally, this research offers actionable strategies for marketers to help consumers overcome product durability neglect and nudge them towards concentrating their budget on fewer high-end, durable products.

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Section: Future Research Directionsmentioning

confidence: 99%

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Sun¹,

Bellezza²,

Paharia³

2021

Journal of Marketing

112

View full text Add to dashboard Cite

show abstract

“…For example, they buy a Hublot Big Bang watch for US $ 5 million but this item looks ordinary to those below. This class uses luxury products to serve as a signal of elegance and good taste (Cannon andRucker 2018, Han et al 2010). They signal their status in abstract ways, which are difficult to recognize by those below.…”

Section: Discussionmentioning

confidence: 99%

Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence

Purwanto

Margiati

Kuswandi³

et al. 2019

BTP

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The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers (patrician, parvenus and poseur) in the context of luxury brand fashion. Data were obtained from a sample consisting of 400 consumers considered eligible. There were three findings; first, for the poseur class, consumer motives for purchasing products had an effect on counterfeit products and conspicuous brand prominence, as well as purchasing behavior. Second, for the parvenus class, consumer motives for purchasing products had no significant effect on counterfeit products, but it had a significant effect on brand prominence and purchasing behavior. Third, for the patrician class, consumer motives for purchasing products had no significant effect on counterfeit products and conspicuous brand prominence, and counterfeit products and brand prominence had no significant effect on purchasing behavior.

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“…However, this will affect their long term living standard as they must cut down on their basic needs such as food, education, and health. Cannon & Rucker (2019); Chakravarti (2006) indicated that long-term status consumption will put them into debt and poverty. Unfortunately, such aspiration for conspicuous consumption negatively impacts their long-term financial sustainability and their areas of priority (Matos, 2019, Kaufman, 2018.…”

Section: Consequences Of Conspicuous Consumptionmentioning

confidence: 99%

Antecedents of Conspicuous Consumption, Status Aspiration, and Its Consequences: An Empirical Study on Migrant Blue-Collar Workers in GCC

Philip¹,

Mathew²,

Soundararajan³

2021

OJBM

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Conspicuous consumption means consumers prefer to buy expensive items to show their wealth and status to society. This study objective is to develop a framework that connects conspicuous consumption variables with the aspirations and consequences and to test the model among the migrant blue-collar workers located in the GCC countries. Primary data was collected with a structured questionnaire from 400 blue-collar migrant workers in GCC countries. Eight hypotheses were formed and tested by using factor analysis and structural equation model analysis. The study concluded that blue-collar expatriate workers exhibit a high level of lush luxury behavior to gain family and social acceptance, which is one of the best ways of expressing themselves; however these are attained at the cost of financial sustainability of personal wellbeing.

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The Dark Side of Luxury: Social Costs of Luxury Consumption

Cited by 67 publications

References 46 publications

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence

Antecedents of Conspicuous Consumption, Status Aspiration, and Its Consequences: An Empirical Study on Migrant Blue-Collar Workers in GCC

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