“…IB has theoretical importance, highlighting the extent to which our attention determines our perception, and profound practical implications, through its contribution to understanding incidents such as Blooked-but-failed-to-see^road crashes (Beanland, Lenné, & Rößger, 2015). IB has been consistently demonstrated in both computerised displays (Beanland & Pammer, 2010a, b;Mack & Rock, 1998;Most et al, 2001) and naturalistic stimuli (Furley, Memmert, & Heller, 2010;Neisser, 1979;Simons, 2010;Simons & Chabris, 1999). The archetypal IB experiment entails an attention-consuming primary task, often presented in isolation for several trials before an unexpected stimulus is added during the critical inattention trial.…”