The Decision of Prospective Students to Choose A Vocational College: The Role of the Marketing Mix and Image

Rafdinal, Wahyu; Mulyawan, Iwan; Juniarti, Cahaya; Asrilsyak, Sharnuke

doi:10.29259/sijdeb.v4i4.279-288

Cited by 2 publications

(4 citation statements)

References 32 publications

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“…Sadheli (2023) study provides empirical support, indicating that the Price variable has a significant impact on decision-making in the context of choosing a school. Additionally, findings fromHidayat et al (2021),Rafdinal et al (2021),Suwandayani et al (2023),Hidayati (2022),Sila et al (2021) further reinforce the assumption of a positive and significant influence of the Price variable on the decision-making process in selecting schools. The consistent alignment of results across these studies strengthens the support for H2, suggesting that pricing considerations play a vital role in shaping individuals' decisions when choosing a school.…”

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confidence: 81%

“…Education, a pivotal investment in shaping one's future, significantly influences academic journeys through the selection of an appropriate educational institution (Jariah & Ismail, 2023). In this context, the marketing mix, as highlighted by numerous studies (Angreni, 2020;Hidayati, 2022;Hidayat et al, 2021;Rafdinal et al, 2021;Sadheli, 2023;Sila et al, 2021;Suwandayani et al, 2023). plays a crucial role in shaping decisions related to education.…”

Section: Introductionmentioning

confidence: 99%

“…acknowledged in research conducted byHidayat et al (2021),Rafdinal et al (2021),Suwandayani et al (2023),Hidayati (2022),Sila et al (2021). These studies, which utilize different methodologies and involve diverse educational settings, consistently demonstrate a positive and significant impact of the Product variable on decision-making.…”

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confidence: 99%

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The Influence of The Marketing Mix on Educational Decision-Making is a Fascinating Area of Study

Sitorus,

Realize

2024

JIMB

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This research employs a quantitative approach, utilizing a survey method as its chosen research design to investigate factors influencing students' decisions in choosing private junior high schools in Sekupang Subdistrict, Batam. Through the distribution of questionnaires to 159 students in the specified area, data is collected on various marketing mix components and their correlation with school choice decisions. The collected data undergoes rigorous multilinear regression analysis using the SPSS tool, employing statistical methods to test formulated research hypotheses and establish relationships between marketing mix variables and school choice decisions. The interpretation of results is presented, drawing meaningful conclusions and offering implications and recommendations for further development in the context of private junior high school selection. The final stage encompasses the meticulous creation of a research report adhering to scientific standards, comprehensively detailing the research stages, findings, data analysis, conclusions, and recommendations. This study contributes to a quantitative understanding of the multifaceted factors influencing students' decisions in the specified educational context.

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confidence: 81%

Section: Introductionmentioning

confidence: 99%

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The Influence of The Marketing Mix on Educational Decision-Making is a Fascinating Area of Study

Sitorus,

Realize

2024

JIMB

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“…Many researches have been carried out in an attempt to examine the relationship between promotional mix and consumer trust in different context. For example, Rafdinal et al, (2021) examines the connection between promotional mix and consumer trust with 200 participants from technical institution. The result show a positive relationship between promotional mix and consumer trust.…”

Section: Promotional MIX and Consumer Trustmentioning

confidence: 99%

Consumer Trust as a Mediator of the Link between Promotional Mix and Customer’s Decision to Use Cellular Phone Service

Qadasi,

Karim

2023

IJSSHR

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Customer’s (use) purchasing decision making have the crucial point of several marketing decision-makers in all type of businesses. Studies have suggested that ambiguity still exist in terms of variables capable of enhancing the indirect link between the promotional mix (PM) and customer’s purchasing (use) decision, specifically in the cellular communication sectors of most of the developing countries. This study is an attempt to explore the link between promotional mix (PM), consumer trust, and customer use decisions in the context of Yemen cellular communications sector. The hierarchy of effects theory is used as underlying theory, and quantitative cross-sectional survey method with questionnaire were used in collecting data. The random sampling method was used in distributing the questionnaire to 382 respondents . The Partial Least Squares Structural Equation Modelling (PLS-SEM) was used in analyzing the data. The result shows that promotional mix and customer trust has significant and positive effect on customer use decisions, and customer trust mediate the link between promotion mix and customer use decisions. Finally, the study provided some useful suggestions for future studies.

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The Decision of Prospective Students to Choose A Vocational College: The Role of the Marketing Mix and Image

Cited by 2 publications

References 32 publications

The Influence of The Marketing Mix on Educational Decision-Making is a Fascinating Area of Study

The Influence of The Marketing Mix on Educational Decision-Making is a Fascinating Area of Study

Consumer Trust as a Mediator of the Link between Promotional Mix and Customer’s Decision to Use Cellular Phone Service

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