The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through  The Brand Image

Hou, Amin; Siregar, Dahrul

doi:10.46729/ijstm.v2i1.120

Cited by 3 publications

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“…Service quality or service quality is defined as a dynamic condition associated with products, services, human resources, processes and environments that meet or exceed expectations (Tjiptono & Chandra, 2012). Basically, in running a culinary business or coffee shop, it is very important to prioritize service quality (Siregar, 2021).Consumers will definitely be very satisfied with the maximum service provided by business actors. In almost any type of business, entrepreneurs are competing to provide satisfaction to their customers.…”

Section: Young People In Medan Have Their Favorite Coffee Shopmentioning

confidence: 99%

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

Tirtayasa

2022

International Journal of Science, Technology & Management

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This study is to determine the effect of product quality on consumer loyalty, to determine the quality of service to consumer loyalty. To know the effect of product quality and service quality on customer satisfaction. The type of research used is a type of quantitative research. In this study used 105 sample. Data collection techniques used by researchers in conducting this study is to use an online questionnaire. Data analysis technique of this study is SEM-PLS. From this study it was found that the influence of product quality on customer loyalty is a positive effect and not significant. With a value of 0.163 and P – Values 0.000 < 0.05. From this study it was found that the influence of product quality on customer satisfaction is a positive effect and not significant. With a value of 0.000 < 0.05. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating product quality to customer loyalty. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating service to customer loyalty.

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Section: Young People In Medan Have Their Favorite Coffee Shopmentioning

confidence: 99%

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

Tirtayasa

2022

International Journal of Science, Technology & Management

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“…Based on the results of the T-test in this study, it can be seen that the t-count results are 2,750 > t-table 1,984 and a significance value of 0.007 <0.05, so this indicates that the first hypothesis or H1 is accepted. It is known that brand image, namely the image or good name of a campus, will affect a person's interest in conducting further studies (Siregar, 2021) (Pranata, 2021) (Lubis, 2020). The results of this study are also in line with research conducted by (Tatik Suryani, 2013), which provides research results that brand image has a positive and significant impact on interest studies.…”

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confidence: 99%

The Influence of Brand Image, Payment System, and Promotion on Interest in College at the Universitas Mahkota Tricom Unggul

Haryani,

Nasib,

Zahra

2023

IJAMESC

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This study aims to find out whether brand image, payment systems and promotions affect a person's interest in continuing their studies at Mahkota Tricom Unggul University. The method used in this study uses quantitative methods. Furthermore, the data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis with the help of IBM SPSS Software. The results of the study show that (1) Brand Image influences interest in studies at the University of Mahkota Tricom Unggul Medan. (2) The payment system affects interest studies at the University of Mahkota Tricom Unggul Medan. (3) The promotion affects my interest in studying at the University of Mahkota Tricom Unggul. (4) Brand image, payment system, and promotion simultaneously affect the exciting study at the University of Mahkota Tricom Unggul Medan.

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The Influence of Lifestyle and Brand Image on Coffee Purchase Behaviour at Coffee-to-Go Shop

Siti Nadira Nurdiyanti,

Johan

2024

jcfcs

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The COVID-19 pandemic causes some changes on consumer behavior in buying products, including buying coffee at coffee-to-go shops. Moreover, lifestyle changes also occur in purchasing coffee. This study aims to analyze the influence of lifestyle and brand image on coffee buying behavior in coffee-to-go shops. The method used in this research was cross sectional design. The population in this study was Generation Z in the DKI Jakarta area, and the number of respondents were 146 respondents. Respondents were obtained by voluntary sampling technique. Data were collected through an online questionnaire using a Google form. The data obtained were analyzed using SPSS 25.0. The results show that there is a positive relationship between income per month, brand image and lifestyle. Moreover, income per month, lifestyle and brand image has a positive and significant relationship with coffee purchasing behavior. The results of multiple linear regression test indicate that lifestyle and brand image has a positive and significant effect on coffee purchasing behavior at coffee-to-go shops.

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The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through The Brand Image

Cited by 3 publications

References 0 publications

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

The Influence of Brand Image, Payment System, and Promotion on Interest in College at the Universitas Mahkota Tricom Unggul

The Influence of Lifestyle and Brand Image on Coffee Purchase Behaviour at Coffee-to-Go Shop

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