The Desire for Consumption Knowledge

Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility

“…We control for frequency of going out for dinner because it determines customers' knowledge about the service, which in turn influences their appreciation of this service (Clarkson et al, 2013), and consequently service recovery perceptions. Involvement may also affect SSR because highly involved customers might have higher service recovery expectations (Lin, 2010).…”

The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare

“…Contrary to market maven, market expert, is defined as consumers who have deep consumption experiences within a product category [13,19]. Instead of having a broad knowledge, a market expert has very detailed knowledge about a specific product or within a preferred cluster of products, and they have a better understanding of the subtleties within a product category.…”

“…Market maven has broad knowledge about many kinds of products, places to shop and other facets of markets [1,18,19,35]. On the other hand, a market expert has deep knowledge and expertise in one or several particular product categories [13,19]. Furthermore, familiarity and expertise are two major components of consumer knowledge [3].…”

Experiential Marketing and Long-Term Sales

“…Because tasting rooms are destinations and themselves tourism points of interest, the winery can use this mix of experience, geography, and brand icons as ways to market sales in the tasting room and later (repeat consumers). Clarkson, Janiszewski, and Cinelli (2013) provide experiments for consumers that are seeking breadth and depth knowledge as consumers. The wine industry uses tasting rooms to provide both experiences, and attract consumers to reserve tastings as "depth" versus the general Cuellar,Eyler,and Fanti 535 tasting room which provides more breadth.…”