Understanding the factors influencing Indonesian households’ protein consumption needs has received little study attention. This study examines the factors that influence Indonesian households’ need for protein consumption, emphasizing ten key protein categories: fish, seafood, eggs, dairy, tofu, tempeh, beef, mutton, and other meats with the help of a probit model using data from SUSENAS 2022, which includes about 327,795 households. This study attempts to determine the variables affecting Indonesian household protein consumption patterns, particularly seafood. The results emphasize the importance of sociodemographic factors as significant determinants of seafood consumption, including household size and income. The consumption of seafood in households is positively impacted by higher household income, suggesting a market for high-end goods targeted at wealthy consumers. Policymakers must thoroughly understand the factors influencing household seafood intake as a source of protein demand in Indonesia to effectively establish policies encouraging sustainable and healthful foods. In addition, targeted programs and initiatives aiming at enhancing food security, nutrition, and public health outcomes at a regional level can be informed by the findings about the impact of socio-demographic characteristics and regional variances.