“…In addition, Rogers, (2003); and Zaltman et al, (1973), defined innovation capability as an essential prerequisite for improved organizational performance, longevity, and competitive superiority. This capability embodies the knowledge and skills needed for new product development and the enhancement of existing products, offers a sustainable competitive advantage, and facilitates strategic implementation (Lawson & Samson, 2001;Lazarenko et al, 2021;Tahat, 2021). Notably, this capability is tacit and embedded in experiential learning within the organization, underpinning the adage "innovation is power" (Kamasak & Bulutlar, 2010).…”