The determination of main IT-product’s promotion problems on Russian B2B AND B2G markets

Abstract

This article contains the consideration of the problems that usually accompany promotion of IT-products. The aim of the analysis is to determine the main factors that hampers the effective realization of IT-product promotion on Russian B2B and B2G markets. The research consists of determination of several groups of problems that highly affects promotion of ITproducts. Among them are problems that are closely related to the process of project management and a group of problems that are tied up with marketing constituent of IT-product's promotion. In addition to that we determined the group of problems deriving from the features of promotion in the sphere of information technologies, B2B and B2G markets. As a conclusion the author gives a list of recommendations that are supposed to increase an effectiveness of realization of IT-product's promotion projects.