The Development and Experimental Evaluation of a Focused Business Model Representation

Abstract

Business models (BM) are the central concept to understand the business logic of an organization. Enterprise modeling contributes to the conceptualization of BMs by providing explicit representations. A proper BM representation helps to increase the understanding and communication about the underlying knowledge for the stakeholders within a company. However, the existing enterprise modeling languages have a different and partial focus on the BM concept due to their various backgrounds. This prevents the largescale adoption of these representations in practice. Therefore a focused BM viewpoint is developed, which explicitly facilitates the understanding about the underlying BM components. To this end, existing diagrams of the value delivery modeling language were adapted to prescriptions of the physics of notations, which is a normative theory for cognitive effectiveness of diagrammatic representations. The effect on the understanding was evaluated by an experiment with 93 master students. The results confirm the research hypothesis that the new BM viewpoint increases the understanding of the modeled BM components.

Modeling Business Models: A cross-disciplinary Analysis of Business Model Modeling Languages and Directions for Future Research

“…First, the BMMLs differ greatly regarding the semantic constructs they employ. For example, while the Business Model Canvas and the Value Delivery Modeling Language (OMG, 2015;Roelens & Poels, 2015) cover most of the (sub-)dimensions defined by Al-Debei and Avison (2010), the Eriksson-Penker Business Extensions (Eriksson & Penker, 2000) address only two, namely, resources and core-processes. Second, the terminology of the semantic constructs is not consistent, as in many cases different terms are used for the same semantic constructs (e.g., actor/agent/member/participant all denote semantic constructs with strongly overlapping meaning).…”

Integrating value modeling and legal risk management: an IT case study

“…Roelens and Poels [34] analysed enterprise modeling languages as a mean to foster a better understanding of the underlying business model to overcome differences in background between stakeholders and identified the VDML as the model needed to represent these components and proposed it as a standard for enterprise modeling that can be used to provide a complete business model representation. CBMP is a value-driven modeling approach for strategic planning whose semantics is based on VDML.…”

Service-Dominant Business Model Design for Digital Innovation in Smart Mobility

“…Early works provided diverse interpretations and definitions of the business model, focusing primarily on its conceptualization Timmers 1998;Amit and Zott 2001;Gordijn and Akkermans 2001;Chesbrough 2003;Shafer et al 2005;Massa et al 2016) and its relationships with information systems (Hedman and Kalling 2003). Later works aimed at consolidating interpretations to offer a better understanding of the concept and facilitating the process of business model design (Osterwalder and Pigneur 2010; Al-Debei and Avison 2010; Zott et al 2011;Veit et al 2014;Roelens and Poels 2015). Al-Debei and Avison (2010) define a business model as the way in which an organization -along with its providers and partners -creates value for all its stakeholders.…”

“…The attention for the concept of business models in academic literature is increasing (Schneider and Spieth 2013;Massa et al 2016). Several works investigate and propose approaches for defining and representing business models (Gordijn and Akkermans 2001;Osterwalder and Pigneur 2010;Veit et al 2014;Roelens and Poels 2015). Although many of these approaches consider cross-organizational relations and the importance of partnerships, they are typically characterized by being organizationcentric and hence reason from the perspective of a single focal company Turber et al 2015).…”