Service-Dominant Business Model Design for Digital Innovation in Smart Mobility

Abstract

In many business domains, rapid changes have occurred as a consequence of digital innovation, i.e., the application of novel information technologies to achieve specific business goals. A domain where digital innovation has great potential is smart mobility, which aims at moving around large sets of people and goods in a specific geographic setting in an efficient and effective way. So far, many innovations in this domain have concentrated on relatively isolated, technology-driven developments, such as smart route planning for individual travelers. Nice as they are, they have relatively small impact on mobility on a large scale. To achieve substantial digital innovations-for example, optimizing commuting on a city-scale-it is necessary to align the efforts and related values of a spectrum of stakeholders that need to collaborate in a common business model. To this aim, the study proposes the use of service-dominant business logic, which emphasizes the interaction of value network partners as they co-create value through collaborative processes. Moving to this paradigm has significant implications on the way business is done: the business requirements for services will change faster, and the complexity of value networks required to meet these requirements will increase further. This requires new approaches to business engineering that are grounded in the premises of servicedominant logic. The paper introduces the service-dominant business model radar (SDBM/R) as an integral component of a business engineering framework. Following a design science approach, the SDBM/R has been developed in close collaboration with industry experts and evaluated through an extensive series of hands-on workshops with industry professionals from several business domains. This paper focuses on the application and evaluation in the smart mobility domain, addressing the design of new business models for digital innovation of collaborative transport of people and goods. In summary, it contributes a novel business design approach that has an academic background and relevant practical embedding.

The Influence Of Small Micro Industries On Economic Growth

“…(Reisenbichler and Reutterer, 2018) Topic modeling in marketing is an important strategy with marketing problems. Turetken et al, (2018) in the business domain rapid changes occur as a consequence of digital innovation, such as smart mobility which is designed as a new business model for digital innovation in human and goods transportation collaboration that contributes to a novel business design approach that has a background academic and relevant to practitioners. Weking et al, (2018) business model patterns (BMP) is a blueprint for Business Model Innovation (BMI).…”

Automated business-process assistance system at small commercial agricultural enterprise

“…The economic category "business process in the agroindustrial complex" is an economic activity of economic entities of the agricultural industry, aimed at making a profit in the field of food production, agricultural raw materials, as well as to support the activities of the agricultural entity itself [1]. A number of publications of both foreign and domestic authors are devoted to automated business process support systems [2,3,4]. They show such trends as an increase in the volume of information, the adjacency of the areas of commerce, the acceleration and increase in the range of financial transactions, the need to transfer automated accounting to mobile, the need to automate business processes.…”

Business-model innovation in the smart mobility domain

“…There is limited research on the business model perspective of C-ITS [7,10]. The cities are often confronted with high investment costs for infrastructure and service delivery; hence, investigating the business models for C-ITS services has a strong practical relevance in the mobility ecosystem.…”

“…The cities are often confronted with high investment costs for infrastructure and service delivery; hence, investigating the business models for C-ITS services has a strong practical relevance in the mobility ecosystem. There is a need for innovative business models for large-scale deployments of C-ITS solutions to address the urban mobility challenges and advance the value that can be reaped from the use of related technology and infrastructure [7,11,12].…”

“…In designing business model blueprints, we used the service-dominant business model-radar (SDBM/R), which puts emphasis on creating value for all involved stakeholders (including the customer), and as such serves as an incentive for all stakeholders to participate [7].…”