The Development of a Structuration Analysis of New
                    Publics in an Electronic Environment

Cozier, Zoraida Rosario; Witmer, Diane F.

doi:10.4135/9781452220727.n55

Cited by 23 publications

(16 citation statements)

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“…Finally, and related to the third point, Cozier and Witmer (2001) identified that the situational theory overemphasizes that publics are centered on problems or issues. An activist group is already issue or problem-based, meeting Dewey's (1927) as well as the situational theory's criterion for status as a "public."…”

Section: Limitations Of the Situational Perspectivementioning

confidence: 98%

“…Second, the theory is organization-centered (Botan & Soto, 1998), and assumes that an organization and its publics are discreet entities (Cozier & Witmer, 2001). Cozier and Witmer pointed out this assumption constructs publics as "possessions" of the organization, and has the effect of defining publics "in terms of actions regarding consensus or dissensus with an organization's policies or positions" (p. 616).…”

Section: Limitations Of the Situational Perspectivementioning

confidence: 99%

“…To that end, the article begins with a brief review of the situational theory and discusses why the theory's approach to publics' segmentation is not appropriate for consideration of activist group publics. The discussion then expands on the work of previous scholars who have advocated for an approach to strategic communication grounded in structuration theory (Cozier & Witmer, 2001;Durham, 2005;Falkheimer, 2007;Witmer, 2006), and demonstrates how the theory is a productive standpoint from which to assess how activists conceive of their publics by presenting the results of a study of activist practitioners.…”

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confidence: 95%

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The Dynamics of Activist Power Relationships: A Structurationist Exploration of the Segmentation of Activist Publics

Sommerfeldt

2012

International Journal of Strategic Communication

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Section: Limitations Of the Situational Perspectivementioning

confidence: 98%

Section: Limitations Of the Situational Perspectivementioning

confidence: 99%

mentioning

confidence: 95%

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The Dynamics of Activist Power Relationships: A Structurationist Exploration of the Segmentation of Activist Publics

Sommerfeldt

2012

International Journal of Strategic Communication

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“…Drawn from the situational theory of public, which is grounded in a systems perspective of public relations, some researchers have argued that on-line communicative interactions can result in the formation of new collectivities (Grunig & Repper, 1992). Such collectivities mean new publics, representing new challenges of identification and analysis for public relations theorists and practitioners (Cozier & Witmer, 2001).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Macro-Public Relations: Crisis Communication in the Age of Internet

Lin

Guo

Chen

2013

ijcse

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In order to study the crisis communication in the age of Internet, the study takes the battle between two Internet companies, Tencent and Qihoo, as a case study, but focuses more on their huge public audiences, which may be defined as a "macro-public" crowd. The study employs multiple research methods including survey, focus groups interviews and content analysis to explore their "macro-public relations" which may be driven by the spiral of silence and crowd psychology. This dynamic underground power is the reason that two companies employed similar public relations strategies in crisis communication but the results of the crisis were different. The study attempts to contribute to the knowledge base by defining and highlighting the power and function of "macro-public relations" for International Journal of Cyber Society and Education 124 crisis communication in the age of Internet.

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“…From this perspective, Wikipedia can be understood as a form of an "expert system" (Cozier & Witmer, 2001;Falkheimer, 2009) that engages in cooperative sense making processes, next to corporate communication, news media and other sources.…”

Section: Icts and The Communicative Construction Of Organizational Pastsmentioning

confidence: 99%

Collective remembering of organizations

Etter

Nielsen

2015

Corporate Communications: An International Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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The Development of a Structuration Analysis of New Publics in an Electronic Environment

Cited by 23 publications

References 0 publications

The Dynamics of Activist Power Relationships: A Structurationist Exploration of the Segmentation of Activist Publics

The Dynamics of Activist Power Relationships: A Structurationist Exploration of the Segmentation of Activist Publics

Macro-Public Relations: Crisis Communication in the Age of Internet

Collective remembering of organizations

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