“…valence vs. arousal/activation, in accordance with the circumplex affect model (Larsen & Diener, 1992;Russell, 1980). This is in line with findings from previous studies (Bhumiratana, Adhikari, & Chambers Iv, 2014;Desmet, Hekkert, & Jacobs, 2000;Ng et al, 2013a;Russell, 1980). Emotions elicited by the sensory (taste) cues differed from the emotions elicited by the products' extrinsic (package) cues.…”