“…These dimensions are represented in the model below: Parasuraman, et al,1985:48 Despite its popularity, the SERVQUAL model has been criticised (for example, Cronin & Taylor, 1992;Teas, 1993a;Joseph & Joseph, 1997;O'Neill & Palmer, 2004;Chen et al, 2006). Because of such criticism of the SERVQUAL model, this research makes use of the modified SERVQUAL model (Parasuraman et al, 1991).…”