Eighty‐four primary school children (the majority aged 7–8 years), from four schools, two in England and two in Scotland, were surveyed to identify snacking behaviour and the influences on perception and choice of snack foods. A questionnaire plus short interview with activity tasks was adopted, covering general snacking habits and a look at six specific groups of snacks comprising three of ‘unhealthy’ image and three with intermediate or fully ‘healthy’ image. The results showed that, for this age group, there was an overall preference for sweets, crisps and chocolate and less liking for fruit and cereal‐containing snacks. Attitudes to sensory properties showed that ‘taste’ was the main reason for snack choices, usually in spite of a ‘healthy’ image belief for the snacks. Choice was also dependent on parental influence and availability. Gender and relative socio‐economic level differences were minimal, but regional variations showed higher snacking frequency for the Scottish group, which also had fewer children preferring fruit. Meal patterns had little effect on snacking, but inclusion of a prepared meal at lunchtime may have reduced snacking frequency.