The Digital Business Architect – Towards Method Support for Digital Innovation and Transformation

Abstract

Digitalization is currently the most important driver of economic growth. Inspired by increasing digital networking and smart automation possibilities, omnipresent access technologies and dynamic customer requirements, modern enterprises work more and more on additional and new digital business models. The aim is to exploit potentials for new and especially digital business models much faster and to cope with the resulting challenges. This requires a technical integration of different disciplines, new qualification profiles and new methodical approaches. The paper proposes the aggregation of selected approaches from the areas of digital business model development, capability management and enterprise architecture management as a methodical basis for the training profile of a "Digital Business Architect" and "Digital Innovation and Transformation Process (DITP)".

“Analyze & Focus Your Intention” as the First Step for Applying the Digital Innovation and Transformation Process in Zoos

“…experience, degree of digitization, motivation, etc.) [6], [9]. Basically it became apparent, that within the environment of people and companies, a new level of interaction as a result of the digitalization emerged and some parts of the collaboration were even completely transferred into this [9], [10].…”

“…For this research we used the digital innovation and transformation process (DITP), which is supposed to support enterprises in technology-motivated or innovation-based motivated changes [6]. The DITP in its present version can be applied in the following scenarios: The Scenario 1 describes the situation of an existing enterprise which faces new product-related, customerrelated and / or competitive challenges due to digitalization and which needs to react on them promptly.…”

“…Scenario 3 represents a company situation without an urgent need of action regarding a digital transformation but where the company is interested in capitating its digital potentials and thus improving their business activities by complementing or expanding it. [6] For this research, starting point for the investigation was the so-called "Analyze & Focus Your Intention" phase in which existing ideas, goals, visions, strategies should be elaborated [6]. The output of this phase must have a clear business purpose.…”

“…However, the components necessary to design a business model are not always obvious and manageable to a low-experienced company. Therefore, this process step uses an alternative version adapted in accordance with [6], [13]. The aim is to identify the basic intentions for digitalization projects of a company.…”

“…Our investigation addresses this methodical and technical integration by proposing the Digital Innovation and Transformation Process (DITP). The DITP has its focus on method support, and the Digital Business Architect (DBA) as a modern qualification profile for professionals in an enterprise working on innovation and transformation initiatives [6]. The DITP, in particular, enables the DBA to moderate a modeling session as a part of the business executive team in an enterprise between business management and technology experts in order to support implementing their requirements under consideration of integrative Business-IT-Alignment concepts.…”