“… Singh and Hess, 2020 ), there is still limited research in terms of studies for strategic change focusing on how organisations can be digitally transformed ( Warner and Wäger, 2019 ). In this vein, to cover the leadership dimension of DT, literature has among others coined the term of digital leadership (DL; Fisk, 2002 ; Westerman and McAfee, 2012 ; El Sawy et al, 2016 ; Buvat et al, 2018 ; Kane et al, 2019 ; Klus and Müller, 2021 ; Benitez et al, 2022 ). According to Eberl and Drews (2021) , DL can be defined as “a complex construct aiming for a customer-centered, digitally enabled, leading-edge business model by (1) transforming the role, skills, and style of the digital leader, (2) realizing a digital organization, including governance, vision, values, structure, culture, and decision processes, and (3) adjusting people management, virtual teams, knowledge, and communication and collaboration on the individual level.” This definition demonstrates that, instead of optimisations of the present organisational state (management perspective; Kotter, 2000 ), DL aims for fundamental changes of business conditions on multiple levels to achieve sustainable competitiveness ( Kane et al, 2015 ; El Sawy et al, 2016 ).…”