The Dimensions of Marketing Mix

Badi, Khalid Al

doi:10.5430/mos.v2n1p136

Cited by 11 publications

(10 citation statements)

References 14 publications

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“…In a business, a company needs to think about how to make decisions about the product mix that will be produced now and in the future (Al Badi, 2015;Riaz & Tanveer, 2012). The product mix is one element that must be considered by a business (Adi & Soepangkat, 2012;Mayer, Melitz, & Ottaviano, 2014;Shinta, 2011).…”

Section: Ficture 1 Top Brand Index Of Tawar Breadmentioning

confidence: 99%

The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang

Jasmani

Sunarsi

2020

pdr

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Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the community. This study aims to determine the effect of product mix, promotion mix and brand image on consumer purchasing decisions of Sari Roti products in South Tangerang. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the product mix significantly influence consumer purchasing decisions by 30.3%, the hypothesis test obtained significance 0,000 <0.05. The promotion mix has a significant effect on consumer purchasing decisions by 41.2%, the hypothesis test obtained significance 0,000 <0.05. Brand image has a significant effect on consumer purchasing decisions by 26.8%, hypothesis testing obtained significance 0,000 <0.05. Product mix, promotion mix, and brand image simultaneously have a significant effect on consumer purchasing decisions by 49.3%, hypothesis testing obtained significance of 0,000 <0.05.

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Section: Ficture 1 Top Brand Index Of Tawar Breadmentioning

confidence: 99%

The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang

Jasmani

Sunarsi

2020

pdr

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“…Product is something that is offered in order to meet the needs and desires of buyers. It may be a service, goods, or utilities; the buyer accepts to have a complete production not only just tangible goods or services but also other things that are connected to it [10].…”

Section: Fig 1 Marketing MIX 4ps Elementsmentioning

confidence: 99%

“…Place strategy involves what the channels distributions have been used to deliver the products to the buyers on time, and the way of store, choose the sellers [10]. Place factors can be an important consideration for potential buyers.…”

Section: Fig 1 Marketing MIX 4ps Elementsmentioning

confidence: 99%

Developing Strategic Marketing Plan for Artificial Flower Bouquet Business in Bandung

Surtawijaya¹,

Soegoto²

2020

Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Man

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This study aims to develop strategic marketing plan for the artificial flower bouquet business in Bandung City. The method used in this study was qualitative analysis descriptive through marketing mix 4Ps theory and Porters five competitive forces theory. The result of the research produced strategic marketing plan for all marketing mix 4Ps aspects such as product, price, place, and promotion. The resulting strategic marketing plan becomes more focused because it is produced on the basis of Porters five competitive forces. This research can be helpful for the business owner especially to take right strategic marketing plan.

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“…Rural marketing involves more extensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas [8]. To effectively utilize the rural market, a brand must associate it with the same things the rural folks do.…”

Section: A Marketing Strategymentioning

confidence: 99%

Marketing in Rural India: Opportunities and Challenges

Singh¹

2017

JOAMS

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The concept of rural marketing in India Economy has always played a significant role in the lives of people. This concept is larger than the concept of agro marketing. It includes the inflow and outflow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. The rural market population in India accounts for around 700 million, which is approximately 70 percent of the total population. There are several difficulties encountered in exploring rural markets. The concept of rural markets in India is still in evolving shape, and the sector imposes a variety of challenges, including understanding the dynamics of the rural markets and varied strategies to attract and retain the rural consumers. This paper is an attempt to highlight and underline major opportunities and challenges in Rural India with respect to marketing of major business products.  Index Terms-rural marketing, agro marketing, rural markets, Indian economy

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The Dimensions of Marketing Mix

Cited by 11 publications

References 14 publications

The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang

The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang

Developing Strategic Marketing Plan for Artificial Flower Bouquet Business in Bandung

Marketing in Rural India: Opportunities and Challenges

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