The Dimensions of Tour Experience, Emotional Arousal, and Post-experience Behaviors: A Research on Pamukkale in Turkey

Güzel, F. Özlem

doi:10.1016/j.sbspro.2014.09.069

Cited by 28 publications

(34 citation statements)

References 19 publications

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“…In the related literature, a relationship between esthetic dimension and memory has been detected (Ali et al, 2014;Güzel, 2014;Güzel, 2013;Hosany and Witham, 2010;Oh et al, 2007). It has been noticed that guests share their memories with emotions and feelings through sensory experiences.…”

Section: Resultsmentioning

confidence: 99%

“…As tourism establishments get more profi t from experiences (Pine and Gilmore;1999), Hulten (2011) advises tourism establishments to focus on the sensory systems to maximize their profi t by producing their own brand experience. At this point, multi-sensory marketing (MSM) is established as a critical marketing strategy (Güzel, 2014). Krishna and Schwarz (2014) defi ne the SM as "marketing that engages the consumers' senses and affects their perception, (28)(29)(30)(31)(32)(33)(34)(35)(36)(37)(38)(39) judgment, and behavior" and focuses on the senses, as well.…”

Section: Literature Reviewmentioning

confidence: 99%

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Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey

Güzel

Dortyol

2016

JMCBEM

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Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers' multi-sensory organs emotionally and rationally. From this point of view determining the most successful multi-sensory brand experience concept, which the customers fi nd most satisfying, is becoming a critical marketing strategy. So this study aims to fi nd the sensory based memorable tourism experiences, attributes/specifi c elements of the hotel business. With this aim, Adam&Eve Hotel, a themed hotel in Antalya, was chosen as the study sample. In this exploratory research, comments which were made electronically on Tripadvisor. com, known as the world's most visited online social travel information channel about the holiday experience, constituted the search data and the data was subjected to content analysis via Nvivo Software and the critical multi-sensory organs that create memorable tourism experiences were defi ned. The analysis of the results has been performed on the basis of fi ve sensory stimuli: 1) tactile, 2) gustatory, 3) olfactory, 4) visual, and 5) auditory. The fi ndings also revealed that nearly 70 percent of the recalled emotions and feelings from sensations related to visual stimuli which were detailed with the components like decor, interior/exterior design, etc. JEL classifi cation: M30, M31, M39

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Section: Resultsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey

Güzel

Dortyol

2016

JMCBEM

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“…In other words, the way to increase the level of knowledge about a subject or the development of skills is through mentally or physically active participation in educational activities (Pine and Gilmore, 1999). In the escapism dimensions that has the most effective bond between the people and the experience, tourist want to escape from the daily routine and have a different character (Guzel, 2014) and people are completely actively involved in the experience. Casinos, theme parks, internet chat rooms, playgrounds in the forests are among the environments that allow the escape experience (Pine and Gilmore, 1999;Williams, 2006).…”

Section: Tourism Experience and 4e Experience Modelmentioning

confidence: 99%

“…Kotler (1984) notes that, people traveled from one place to another and spend time if there is something valueable in the escape experience. In esthetic dimension, customers find themselves in different places formed by sensory contents and physical surroundings (Guzel, 2014) Esthetic experiences are expressed addressing a product to the human five sensory organs (Schmitt 1999;Lindstrom, 2006, Townsend, 1997. Pine and Gilmore (1999) state that on the esthetic experience although people are fully involved in the environment, almost no influence of people occurss to the atmosphere or the event.…”

Section: Tourism Experience and 4e Experience Modelmentioning

confidence: 99%

Experiential Aspects of Balloon Tourism within the Context of Destination Marketing

Güzel¹,

Şahin²

2019

Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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In today's' competitive tourism markets, offering the memorable and unique destination experiences became an important advantage. Considering the concept of the social and psychological needs, and motivations, it is clear that balloon tours are important in positioning and differentiation strategies of destinations. The aim of the study is to determine the dimensions of the balloon tour experiencein context of the adventure tourism. A qualitative research methodology is embraced and the reviews on Tripadvisor were analyzed with content analysis. The findings have revealed that the balloon experience has been classified in four dimensions (educational, esthetic, entertainment, escapist). The findings conform to the 4E experience framework developed by Pine & Gilmore (1999). The esthetic and entertainment dimensions are leading realms of balloon experience.

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“…Deneyim hizmet sektöründe yeni çalışılan bir konu olarak karşımıza çıkmaktadır. Literatür incelendiğinde deneyimsel pazarlama kavramı daha çok turizm endüstrisinde çeşitli alanlarda çalışılmış bir konu olarak belirlenmiştir (Lee vd., 2008;Kao vd., 2008;Yuan vd., 2008;Lin vd., 2009;Walls, 2009;Yang, 2009;Jurowski, 2009;Tung, 2009;Chui vd., 2010;Lai ve Chou, 2010;Wang ve Lin, 2010;Harrington vd., 2011;Burton ve Wakenshaw, 2011;Richardson, 2012;Lui vd., 2012;Liu vd., 2013;Liu, 2013;Aydın ve Selçuk, 2014;Alagöz ve Ekici, 2014;Güzel, 2014). Destinasyona gelen turistik tüketici bölge müzelerini ziyaret ederek bir müze deneyimi yaşamaktadır.…”

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Change Of Museum Experience In Goreme Open Air Museum Accordance Wıth Demographic Charecterıstics

Yılmaz

Yetiş²

2016

Journal of Multidisciplinary Academic Tourism

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ÖZETGünümüzde ziyaretçiler için gezilen görülen yerlerin sadece işlevsel (fonksiyonel) hizmet boyutları yeterli olmamakta farklılaştırmak için hizmetlerin duygusal boyutlarının da ortaya çıkarılması gerekmektedir. Bu farklılaştırmada ziyaretçilerin deneyimleri ortaya çıkmaktadır. Deneyimsel pazarlama yeni bir kavramdır ve turizm sektörü deneyimsel pazarlamanın kullanılabileceği en önemli hizmet sektörlerinden biridir. Müzeler geçmiş ile ilgili insanları bilinçlendiren, boş zamanlarında eğlendiren, belirli bir zaman diliminde bile olsa bulunduğumuz zamandan kaçış imkanı sunan ve aynı zamanda sosyalleşebileceğimiz estetik unsurlarla deneyimin çeşitli boyutlarını kapsadığı bilim ve sanat kurumları olarak tanımlanabilmektedir. Bu çalışmada, Göreme Açık Hava Müzesi'ni ziyaret eden turistlerin yaşadıkları deneyimin hangi boyutlardan oluştuğu ve ziyaretçilerin demografik özelliklerine göre yaşadıkları deneyimlerin değişip değişmediğini belirlemek amaçlanmaktadır. Çalışma kapsamında Göreme Açık Hava Müzesi'ni ziyaret eden yerli ziyaretçilere gezi sonrası anket uygulanmıştır. Elde edilen veriler SPSS programında analiz edilmiştir. Yapılan analizler sonucunda katılımcıların müze deneyimleri ve bu deneyimlerin alt boyutları ortaya çıkarılacak ve demografik özelliklerine bağlı olarak yaşadıkları müze deneyiminin farklılaşıp farklılaşmadığı ortaya konmuştur. Bu doğrultuda müze ziyaretlerini artırmaya yönelik öneriler sunulmuştur ABSTRACT Nowadays, for museum visitors, it is not enough to reveal the dimensions of functional services in order to differentiate visitors experience, it should contemporaneously reveal the dimensions of hedonic services. These differentiations expose visitors experiences. Experiential marketing is new concept and tourism sector is one of the most important service sector, which could be used by experiential marketing. Museums can be defined to aware people about past, to entertain in leisure time, to offer an escape from our time even in certain period of time, and it can also be defined to socialize with cover various aspects of aesthetic experience as the science and art institutions. In this study, the experiences of tourists who visit the Goreme Open Air Museum is comprised of the dimensions and which is intended to determine tendencies about the future behavior of the visitors. After trips to local and foreign visitors to the Goreme Open Air Museum is implemented within the scope of the study questionnaire. The obtained data is analyzed with SPSS. The results of the analysis of the participants and museum experiences will be revealed dimensions of this statement, and experience is discovered as a result of future behavior tendency. Consequently proposals to redound to visit museum is presented.

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The Dimensions of Tour Experience, Emotional Arousal, and Post-experience Behaviors: A Research on Pamukkale in Turkey

Cited by 28 publications

References 19 publications

Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey

Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey

Experiential Aspects of Balloon Tourism within the Context of Destination Marketing

Change Of Museum Experience In Goreme Open Air Museum Accordance Wıth Demographic Charecterıstics

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