2016
DOI: 10.5210/fm.v21i6.6790
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The domestication of online activism

Abstract: The convenience and usability of Web 2.0 platforms has meant that Internet traffic has migrated away from the Web. Through a combination of technological affordances, user regulations, and social norms these platforms are shaping the ways in which we can, and want to, communicate. This work looks at the ways in which these changes have impacted on online activism, and asks the reader to consider what happens when political communication competes with cat memes.

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Cited by 9 publications
(9 citation statements)
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“…Similarly, in his study on content moderation, Gillespie (2018) demonstrates that the platforms make important decisions about the information that is available and therefore shape public discourse. Additionally, the users of these platforms internalize the platform norms and practices and create content aimed at succeeding in the specific environment of the platform (Klang & Madison, 2016;Gillespie, 2018).…”
Section: Politics On the Internetmentioning
confidence: 99%
See 1 more Smart Citation
“…Similarly, in his study on content moderation, Gillespie (2018) demonstrates that the platforms make important decisions about the information that is available and therefore shape public discourse. Additionally, the users of these platforms internalize the platform norms and practices and create content aimed at succeeding in the specific environment of the platform (Klang & Madison, 2016;Gillespie, 2018).…”
Section: Politics On the Internetmentioning
confidence: 99%
“…Since political campaigns increasingly use social media as arenas to reach their intended audiences, they actively compete with all other forms of information on these sites. As such, they must increasingly improve their production formats to gain attention (Klang & Madison, 2016). The success of campaigns such as the ice bucket challenge and KONY (Dennis, 2019;Herman, 2014) demonstrate that the message is not enough to break through the noise on social media.…”
Section: Scope Of Slacktivismmentioning
confidence: 99%
“…Nuestra preocupación seguramente sería matizada por autores que consideran que la potencialidad de Internet no conlleva necesariamente una acción (Palfrey y Gasser, 2008). Todo lo contrario, sostienen que la Web 2.0 ha domesticado a los movimientos sociales (Klang y Madison, 2016), en tanto las TICS impiden ser desobedientes, puesto que las acciones están restringidas a los modos de relación impuestos por las plataformas, las reglas de la comunidad virtual y normas sociales. Sin embargo, siguiendo estos mismos argumentos, se puede llegar a inversas conclusiones, en relación a la potencia social de las declaraciones que se exponen en las redes sociales.…”
Section: Conclusionesunclassified
“…Pessoas com acesso à internet podem se tornar politicamente ativos sem nem precisar sair de casa. Consequentemente, o tema da participação política ganhou novas questões de pesquisa (GOMES, 2011) e passou a ser estudado através de diversas perspectivas e objetos: parlamentos abertos (FARIA, REHBEIN, 2015;FARIA, 2012), ativismo digital (KLANG, MADISON, 2016;CHRISTENSEN, 2011), astroturfing digital (KOVIC, et al, 2018;SILVA, 2015), participação em campanhas online (STROMER-GALLEY, 2000), etc. E uma das principais preocupações da literatura especializada acerca do tema é que as possibilidades interativas da internet não sejam devidamente aproveitadas pelas instituições políticas e que as manifestações enviadas pelos participantes não sejam, de fato, consideradas pelos agentes públicos (FARIA, 2012;MARQUES, 2010;FUNG, 2006, STROMER-GALLEY, 2000.…”
Section: Introductionunclassified