The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Chen, Yu‐Shan

doi:10.1007/s10551-009-0223-9

Cited by 1,070 publications

(1,255 citation statements)

References 54 publications

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“…This is also true for the green image which can improve consumer satisfaction and fulfil people's "green needs" (Chen, 2010). In practice, it can be shown that airlines do take active steps to improve their image through addressing environmental concerns.…”

Section: Image and Perceptionmentioning

confidence: 97%

“…Given Chen's (2010) definition of green brand image, it is important for companies to show environmental commitment and concerns in order to generate a green image. In this respect, it is less important for these measures to be actually effective, but rather that they are perceived by the consumer to be effective.…”

Section: Perceived Effective Measures By Airlinesmentioning

confidence: 99%

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Passenger perceptions of the green image associated with airlines

Mayer

Ryley

Gillingwater

2012

Journal of Transport Geography

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Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their 'green' credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passengers perceive different measures that airlines can introduce to reduce their environmental impact. The research is based on a large quantitative survey, of over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July 2010. The data in this papers stems from a range of attitudinal statements on airlines, and measures that airlines could adopt to improve their environmental performance.When presented with a list of airlines, about half of respondents were able to differentiate between airlines based on environmental friendliness. The results show that low-cost airlines in general are not seen as more or less environmentally friendly than full service network airlines. Yet air travellers do indicate differences in the environmental image based on individual airlines. Furthermore, results vary depending on whether passengers had flown previously with a particular airline. Passengers also differentiate between measures that airlines can adopt to reduce the environmental impact of aviation. Using newer aircraft is seen as the most effective way to address the issue.

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Section: Image and Perceptionmentioning

confidence: 97%

Section: Perceived Effective Measures By Airlinesmentioning

confidence: 99%

Passenger perceptions of the green image associated with airlines

Mayer

Ryley

Gillingwater

2012

Journal of Transport Geography

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“…First, the perceived importance of environment improvement by managers negatively affect to innovation performance. It is quite surprising because most of the previous literature pointed out that innovation improving environment leads to higher firm performance [37,[39][40][41][42][43]. Given that previous literature considered the output only, however, the result of this study does not counter the literature, but rather point to the possibility that the input that is required to perform environmental innovation is much higher than the actual output transformed from it.…”

Section: Resultsmentioning

confidence: 54%

“…Diverse studies found out the positive effect of green innovation on firm performance, such as material or energy reduction and environmental improvement [39][40][41][42][43][44]. In a similar vein, environmental marketing is found to affect positively to firms' capabilities [45,46].…”

Section: Sustainable Innovationmentioning

confidence: 97%

The Effect of Sustainability as Innovation Objectives on Innovation Efficiency

2018

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Though sustainability exists as major objective of pursuing innovation, the effect of it on innovation performance is still unanswered. While the outcome of innovation should consider both input and output, moreover, studies on sustainable innovation are yet to consider the overall efficiency, but rather the performance itself. To fill the gap between the effect of sustainability as the objective of innovation and its innovation performance, and to bridge the hole between the outcome of sustainable innovation and its efficiency, we analyze the relationship between sustainability as innovation objective and innovation efficiency. We use 441 manufacturing companies in Korea from 2016 KIS data, and perform the data envelopment analysis (DEA) method to calculate efficiency score of each firm and tobit regression analysis to investigate the effect of sustainability as an objective of innovation on innovation efficiency. The results show that the objective of 'environmental improvement' negatively affects innovation efficiency, while 'safety improvement' positively affects the efficiency. On the contrary, the effect of 'material and energy reduction' as an objective of innovation on innovation efficiency is not verified. The implications, limitations, and guidelines for future research are presented.

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“…Especially for organic product of a customer trust can be assessed by four important cases which is the level of reliable, dependable, trustworthy, and expectations [18]. It is reviewed by researches on the previous organic vegetables products in Indonesia, that customer trust on organic vegetables product covers all four dimensions [3].…”

Section: Customer Trust On Organic Productsmentioning

confidence: 99%

Green Awareness and Purchase Intention for Organic Products

Hariyanto¹

2018

IOP Conf. Ser.: Mater. Sci. Eng.

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Abstract. Organic vegetables are a healthy product that is consumed and it is friendly for environment, because it does not use pesticide material. But, customer's awareness in Indonesia selects organic vegetables is still low. Those cases are happened because customer's knowledge for organic product is still low. This study is conducted on 136 customers who knows organic vegetables product at supermarket retail in Bandung City, through descriptive and verificative analysis. Research funding is known that purchase intention will improve and it is accompanied by the improvement of customer's knowledge for green awareness and trust. Besides that, the location of urban customer also gives impact on customer behaviour of organic products.

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The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Abstract: green brand image, green satisfaction, green trust, green brand equity, green marketing,

Cited by 1,070 publications

References 54 publications

Passenger perceptions of the green image associated with airlines

Passenger perceptions of the green image associated with airlines

The Effect of Sustainability as Innovation Objectives on Innovation Efficiency

Green Awareness and Purchase Intention for Organic Products

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