The dynamic approach to business models

Mustonen, Miia

doi:10.1007/s13162-017-0103-x

Cited by 10 publications

(8 citation statements)

References 91 publications

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“…This notion is opposite to the classical view in which enterprises create value on their own as separate entities. [Stahle et al, 2011;Amit and Han, 2017;Nyström and Mustonen, 2017].…”

Section: Literature Reviewmentioning

confidence: 99%

The significance of intellectual capital in strategies of transnational corporations

Rosińska‐Bukowska

2020

International Journal of Management and Economics

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ObjectiveThis study is an attempt to identify crucial assets of intellectual capital (IC) of transnational corporations (TNCs). The author identifies key assets each of the IC layers: organizational, innovative, and institutional. Examining these complex constructions of IC and its comprehensive influence on achieving competitive advantage is justified as the topic has been investigated rarely till now.MethodsThe paper presents literature review and the results of an authorial survey (252 corporations). The author used the following methodology concepts: the Grounded Theory Method, the Social Network Analysis, and the Multidimensional Statistical Analysis.FindingsThe results of the conducted analysis do sustain the postulated hypothesis that the main pillars constituting the intellectual capital of the most powerful transnational corporations (leaders) are the same in terms of the core irrespective of the type of industry. Based on the conducted research, the author points to the three key requirements for each of three IC layers (organizational, innovative, and institutional).Practical implicationThe proposed model of layers of intellectual capital may be used to identify the relationship in question, or its lack of relationship, in other types of international business. Furthermore, the study results provide guidelines for executives of corporations with respect to intellectual capital management.Originality/valueIt is a new, original proposal for measurement and presentation of the relationship between international competitiveness of transnational corporations and their intellectual capital efficiency (pillars of IC-layers).

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“…This notion is opposite to the classical view in which enterprises create value on their own as separate entities. [Stahle et al, 2011;Amit and Han, 2017;Nyström and Mustonen, 2017].…”

Section: Literature Reviewmentioning

confidence: 99%

The significance of intellectual capital in strategies of transnational corporations

Rosińska‐Bukowska

2020

International Journal of Management and Economics

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“…In order to help advance marketing research on BMI, the author proposes a set of research hypotheses related to these factors. In the same vein, Nystrom and Mustonen (2017) go beyond a static perspective to further develop the flexible and adaptive nature of business models based on an industrial network approach. Nystrom and Mustonen (2017) argue that the business model cannot be conceptualized in isolation; rather it is embedded in business contexts and business networks, and as a result it evolves with changes in the business environment.…”

Section: Insights From the Special Issuementioning

confidence: 99%

“…In the same vein, Nystrom and Mustonen (2017) go beyond a static perspective to further develop the flexible and adaptive nature of business models based on an industrial network approach. Nystrom and Mustonen (2017) argue that the business model cannot be conceptualized in isolation; rather it is embedded in business contexts and business networks, and as a result it evolves with changes in the business environment. Leischnig et al (2017) also highlight the flexible nature of successful business models.…”

Section: Insights From the Special Issuementioning

confidence: 99%

“…Can BMI provide a longer lasting competitive advantage than product innovation? Nystrom and Mustonen (2017) provide a starting point by arguing that competitive advantage can be created not only from unique business model features, but also from firms' ability to continuously update their business models in response to changes in their environment. Future research should propose specific ways in which business models can be designed so that changes can be made quickly and with low operational and human resource costs.…”

Section: Insights From the Special Issuementioning

confidence: 99%

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A marketing perspective on business models

Gatignon

Lecocq

Pauwels

et al. 2017

AMS Rev

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“…The relevance of using the marketing mechanism for the development of an organization is due to the problems of modern marketing associated with the need to adapt products to the needs of certain consumers, who have become more discriminating and increasingly ignore commercial offers, and the only way to attract their attention is to develop a new marketing mechanism for developing the organization's business activities [6][7][8][9].…”

Section: Introductionmentioning

confidence: 99%

Assessment of the Mechanism for Ensuring the Effectiveness of Marketing Activities

Kopytko¹,

Arestenko²

2021

Proceedings of the International Conference on Economics, Law and Education Research (ELER 2021)

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In modern economic conditions, managers, scientists and practitioners face the question of the development and application of quality principles, approaches, methods of competition and the latest technologies in managing the marketing activities of enterprises in the advertising industry. The organizational and economic mechanism for ensuring the effectiveness of the marketing activities of enterprises in the advertising industry is an element of an integrated management mechanism, which provides for the formation and strengthening of the enterprise's potential through influencing the organizational parameters of the system and the economic elements of the enterprise's production activities. An effective organizational and economic mechanism of marketing activities is the basis for overcoming crisis phenomena and one of the conditions for the successful functioning of enterprises in the advertising industry.

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The dynamic approach to business models

Cited by 10 publications

References 91 publications

The significance of intellectual capital in strategies of transnational corporations

The significance of intellectual capital in strategies of transnational corporations

A marketing perspective on business models

Assessment of the Mechanism for Ensuring the Effectiveness of Marketing Activities

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