“…Business relationships and transactions increasingly transcend national and cultural boundaries. In order to minimize conflict flash points in the negotiation process, it is imperative for negotiators to be fully aware of the various cultural nuances and communication issues that are relevant to the opposing negotiating team (Tinsley, Curhan, & Kwak, 1999;Graham, Mintu, & Rodgers, 1994;Heiba, 1984;Phatak & Habib, 1996;Joy, 1989). As well as an awareness of the national cultural dimensions of the opposing negotiators, it is important to be aware of the different ethnic and regional differences of the negotiation participants (Adler, Graham, & Gehrke, 1988).…”