The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective

O’Cass, Aron; Pecotich, Anthony

doi:10.1016/j.jbusres.2003.08.003

Cited by 81 publications

(81 citation statements)

References 32 publications

(31 reference statements)

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“…The effects of issue relevance are related to the voter's level of involvement (e.g. Burton & Netemeyer 1992;Faber et al 1993;O'Cass & Pecotich 2005), and are supported using the elaboration likelihood model . The moderating effects of voter attribution are supported by applying attribution theory (Folkes 1988).…”

Section: Introductionmentioning

confidence: 76%

When does a candidate’s inconsistency matter to the voter?

Karande

Case

Mady

2008

International Journal of Advertising

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A review of the literature indicates that there is little research on how voters respond to candidates' inconsistency on issues. Our study addresses this gap. We investigate whether voter response in terms of trust, attitude towards the candidate and intention to vote for the candidate is negatively influenced by a candidate's inconsistency on an issue and by the voter's attribution of the candidate's motive to a genuine desire to benefit the voter or to a ruse to garner their vote. Further, it is investigated whether this negative impact is stronger when the issue is relevant to the voter; and whether the effect of inconsistency depends on the attribution and issue relevance. The hypotheses are tested by conducting an experiment with 242 subjects. Results indicate that there is a three-way interaction and the effects of inconsistency depend upon the attribution and relevance. The effects of inconsistency are found only in certain conditions based on relevance and attribution. Attribution, however, is found to have an impact on all three aspects of voter response regardless of relevance of the issue and voter attribution. Thus, many candidates who might be tempted to argue that they have been 'not inconsistent' might be better off explaining the reasons for their change in position. Limitations and suggestions for future research are provided.

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Section: Introductionmentioning

confidence: 76%

When does a candidate’s inconsistency matter to the voter?

Karande

Case

Mady

2008

International Journal of Advertising

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“…This allowed for the recoding of strategic type into a dummy variable (0-1) to be used in the analysis of H1, H2 and H3. This procedure is similar to that adopted by O'Cass and Pecotich (2005) when analyzing models using PLS with formative, reflective and categorical variables.…”

Section: Results For H1 To H7mentioning

confidence: 99%

“…This test was conducted in accordance with Harmon's one factor test (O'Cass and Pecotich, 2005) where all items, presumably measuring a variety of different constructs, were subjected to a single factor analysis. Using this approach, 9 factors were extracted with eigenvalues greater than 1 and the variance explained was 61%.…”

Section: Convergent and Discriminant Validitymentioning

confidence: 99%

Balancing external adaptation and internal effectiveness: Achieving better brand performance

O’Cass

Ngo

2007

Journal of Business Research

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“…This approach has been argued to improve response rates among organizational respondents compared to mail questionnaires and other impersonal delivery systems (Ibeh, Brock, & Zhou, 2004;Lovelock, Stiff, Cullwick, & Kaufman, 1976). In particular, a response rate of 40 to 90% is often considered satisfactory for drop-and-collect surveys (Balabanis & Diamantopoulos, 2004;Brown, 1987;O'Cass & Pecotich, 2005). Moreover, using dropand-collect technique is encouraged in developing countries such as Vietnam where interpersonal interactions are preferred as modes of information exchange (Hofstede, 1980).…”

Section: Empirical Settingmentioning

confidence: 99%