The E-Word-of-Mouth effect on consumers’ Internet shopping behaviour: focus on apparel products

Kim, Sookhyun; Park, Jiyoung; Lee, Yuri

doi:10.1080/17543266.2013.798355

Cited by 10 publications

(10 citation statements)

References 32 publications

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“…This fact results in generating a social experience, as many times, social environment and interactions deeply influence the same (Shukla & Purani, 2012). The social experience can be experienced through the online retailing of the brands and social media (Kim, Park, & Lee, 2013), where, fashion luxury consumers read the reviews and make decisions based on them.…”

Section: Social Valuesmentioning

confidence: 99%

Engaging fashion consumers in social media: the case of luxury brands

Loureiro

Maximiano

Panchapakesan

2018

International Journal of Fashion Design, Technology and Educati

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The main purpose of the current study is to analyse how desire, perceived self, social values and involvement are related to consumer engagement in the fashion luxury industry. A sample of 295 fashion luxury consumers participate in the study. Findings suggest that desire is the most significant driver of consumer engagement; subjective well-being (SWB) acts as an outcome of consumer engagement; and past experience has an important role in the relationship between engagement and SWB. The article also provides managerial implications, lists out the limitations of current research and offers scope for further research.

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Section: Social Valuesmentioning

confidence: 99%

Engaging fashion consumers in social media: the case of luxury brands

Loureiro

Maximiano

Panchapakesan

2018

International Journal of Fashion Design, Technology and Educati

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“…According to several recent studies, WOM has substantially longer carryover effects than many traditional commercial promotion schemes (Fong and Burton 2006;Trusov et al 2009). Moreover, for E-WOM, Kim et al (2013) assert that there is a strong relationship between stimuli for positive or negative comments and the degree of E-WOM involvement. The higher the degree of involvement by online users, the more swift is the dissemination of information.…”

Section: Consumer Behaviors and Social Media Mediated E-wommentioning

confidence: 99%

“…Thus, the effect of E-WOM will be larger as well. Based on the conceptual model developed by Kim et al (2013), "involvement" and "effect" are connected and influence one another. The higher the degree of involvement by digital natives, the higher is the effect on their intention, attitude change, and intention to retransmit messages.…”

Section: Consumer Behaviors and Social Media Mediated E-wommentioning

confidence: 99%

Sustainable Fashion Supply Chain Management

Choi

Cheng

2015

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“…This tendency is called negativity bias or negativity effect. In the online apparel shopping context, Kim et al (2013) investigated the influence of valence of eWOM on attitude and purchase intention and found that a negative eWOM had a greater impact on consumer attitude change and purchase intention than did a positive eWOM. In addition, researchers found empirical support for negativity bias in that negative eWOM had a stronger effect on purchase decisions (Park and Lee, 2009) and was more persuasive (e.g.…”

mentioning

confidence: 99%

Are negative and positive reviews regarding apparel fit influential?

Shin

Chung

Damhorst

2020

JFMM

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PurposeThe purpose of the current study is to explore how valenced fit reviews affect the consumer decision-making process during online apparel shopping.Design/methodology/approachA single factor (valence of fit review) within-subject experimental design was employed to examine how the valenced fit review (negative vs positive) affects the consumer online purchase decision process. A mock website was created to simulate the online shopping environment through four steps for developing a stimulus website for the main study. The data were analyzed using repeated multivariate analysis of variance and structural equation modeling.FindingsA total of 418 female consumers completed an online self-administrated survey. Results showed that positive fit review was more compelling than negative fit review for female consumers when they like the apparel product. Two aspects of information credibility (review and site credibility) and confidence in purchase decision evoked by both fit reviews and overall product information were significant determinants of the consumer purchase decision process in increasing consumers’ future purchase intentions through attitude to the online retailer.Originality/valueThe current study was an attempt to fill the gap in knowledge regarding the crucial role of fit reviews in apparel product purchase decisions in an online context. This study confirmed the type of fit reviews that would be influential on female consumers’ online purchase decision-making process for apparel products when they liked the apparel product, supporting positive confirmation bias from the information processing point of view. This study contributed to the importance of the two concepts (i.e. credibility and confidence in the purchase decision) in online information processing and purchase decision-making process.

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The E-Word-of-Mouth effect on consumers’ Internet shopping behaviour: focus on apparel products

Cited by 10 publications

References 32 publications

Engaging fashion consumers in social media: the case of luxury brands

Engaging fashion consumers in social media: the case of luxury brands

Sustainable Fashion Supply Chain Management

Are negative and positive reviews regarding apparel fit influential?

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