Managers sometimes manage earnings upward (i.e., engage in earnings management) or guide analyst forecasts downward (i.e., engage in expectation management) to meet or beat analysts' earnings forecasts (MBE). Our results suggest that certain management behavior to achieve MBE is highly associated with firms' level of accounting conservatism. In detail, we find that (1) the level of accounting conservatism decreases as firms achieve MBE in consecutive years, (2) engaging in earnings management to achieve MBE lowers firms' level of conservatism, and (3) firms that achieve MBE in consecutive years (CMBE firms) whose credit rating had been elevated practice less conservative accounting implying that the MBE string itself might act as a substitute for conservative accounting in lowering firms' cost of debt.Keywords: Accounting Conservatism; Earnings Forecast; Earnings Management; Expectation Management
INTRODUCTIONanagers sometimes manage earnings upward or guide analyst forecasts downward to meet or beat analysts' earnings forecasts (hereafter MBE). This is because managers consider analyst forecasts as an important performance threshold (Degeorge et al. 1999). Moreover, the market actually appreciates firms that achieve MBE with a premium (Bartov et al. 2002). Due to such importance of MBE, the number of MBE-achieving firms has increased in recent years (Brown 1997).However, there has been little research concerning the firms that consistently meet or beat earnings forecast for consecutive years (hereafter CMBE firms) 1 . While most of studies focuse on MBE firms, Kasznik and McNichols (2002) first show that there is a positive relation between MBE consistency and firm value. Bartov et al. (2002) also find that firms with consecutive MBE have a greater premium in the stock market. Recently, Kross et al. (2009) provide evidence that firms with established MBE strings 2 are more likely to guide analyst forecast downward by providing 'bad news' management forecasts, and the effect of this downward guidance diminishes as a firm's MBE string increases. Nonetheless, none of these studies to our knowledge have yet established the link between CMBE firms and their accounting behavior.In this study, we focus on one of the most important practice in accounting, the 'accounting conservatism'. This practice guidesfirms to recognize all probable losses as they incur, but defer any revenues until it becomes verifiable. Therefore, firms that practice high degree of accounting conservatism would reflect 'bad news' in their financial statement more timely compared to those that do not (Basu, 1997). In a similar vein, we suspect that firms that consistently release 'good news' around earnings announcement date to achieve MBE practice less conservative accounting.In this paper, by using firm-year measure of accounting conservatism, we test the relationship between the level of accounting conservatism and the MBE string as well as management behavior. Our evidence suggests that the level of accounting conservatism decreases...