“…Some firms form partnerships and alliances with suppliers as a strategy for competitive advantage [13,15,19,25,32,39], while others tackle this challenge by involving their suppliers early in the product development phase [3,10,14,29]. A growing number of high-tech firms (such as computer, semiconductor, communication, and electronics firms) have embraced new approaches, such as postponement and mass customization [18,22], to the management of their new product development, design, manufacturing, and supply chain management activities.…”